SFDC Campaign assignment based on form submissions and querystring data Hello,
I'm working on building a SFDC Campaign Assignment program in Marketo based on form submissions. I have an idea and want to run it through the community here and see what I might be missing.
What we're trying to achieve is assign leads to the correct SFDC campaigns, based on the information coming through form submissions, more precisely, the UTMs or the lack of them. We have our forms setup with all necessary hidden UTM fields.The issue we're facing comes from the fact that Marketo is last-touch based and that it does not update fields to NULL value if a form submission comes through with an empty field, like a utm field, for example.
To elaborate, here's an example:
Joan does not exist in our Marketo database. She clicks on a banner and comes to our website, carrying a utm_source=linkedin. She submits a form, Marketo looks at the submission and sees there's a utm_source=linkedin, so based on the program flows it puts the lead in the 2022-LinkedIn SFDC Cam
