Are your email clicks fake or real? Learn about NHI (Non-Human interactions)
Email clicks are one the most important email engagement data points used by marketers to analyse the performance of email marketing campaigns. In combination with the number of opens (CTOR, click- through open rate) and emails sent (CTR, click- through rate), you can understand how subscribers are engaging with the content of your emails. However, keeping in mind that Apple’s Mail Privacy Protection has impacted your ability to track opens reliably, email clicks and call to actions are your best indicator and should be your priority focus amongst other data points. The rule of success seems simple: the higher your click-through rate is, the better your email performance is which indicates that subscribers are clicking on your emails. But is it really that simple? You might have come across with email campaigns that have an utterly high click-through rate when compared to the number of subscribers you have sent an email to. For example, you send an email to 10,000 subscribers
