Marketo

I am trying to do some A/b testing with some of the email designs in our nurture streams and I wanted to start with testing just one nurture at a time before I decide to keep or switch the content design. What is the best way to see what nurture gets the most volume and interaction?

I am building a new nurture that covers multiple use cases and buying stages.  I am looking for a visually appealing template that I can use to collaborate with other stakeholders.  Any good ones out there that you're willing to share? 

Hey All, I've looked around the forums and couldn't find a clear answer on this, but is it possible to build a report/smart list to show how many times a lead opened an email? I've looked at one solution which is adding a string to the 'Opened Email' filter, but wanted to see if there was a way to actually show the number of times an email has been opened.  Thanks in Advance.

I'm happy to provide more specific information if needed but basically: 1) User submits form2) We push lead to Marketo using REST API (/rest/v1/leads/push.json)3) We associate munchkin with the lead with REST API (/rest/v1/leads/{leadId}/associate.json)How do I check if this munchkin has been successfully associated? 

I am newer to Marketo and my manager has tasked me with setting up text only emails that will appear to be sent from specific Account Managers. I am unsure as to how to do this, and what other things I need to consider when doing so. If someone could point me in the right  direction, I would greatly appreciate it.

Hi,I am working on this form. I want to have the color of Select field "Company Size" same as the hint texts above. This shouldn't change the color of dropdown values.I have tried the following:option:first-child{color: #828282 !important;}It seemed to overwrite the other CSS, but not acting on screen. Can anyone please help me out on this? 

We have an integration setup with On24 and I have an email I am testing that uses the {{member.webinar url}} token in a confirmation email once someone has registered. I have and email containing 3 variation of this token being usedone as with a WEBINAR LINK to the on24 webinar and the token being used in the URL link one where the token is explicitly mentioned in the body of the emailand a save the date calendar link that download an ics file that has this token inside the ics fileLike soWebinar Link - links to the webinar but the token is in the URL linkevent.on24.com/interface/registration/autoreg/index.html?eventid calendarHowever no matter which link i click it always shows up in link tracking as the below.mkt-franchise.schwab.com/rs/876-MVP-978/334/Test+Webinar.ics

Every team supporting a Marketo Engage instance is different – some are managed by a Marketing Operations team, some by a Demand Gen team… some have a centralized model where all control is managed by a core team, some have a decentralized or even agency-based model where many groups work independently within a Marketo Engage Instance. Some have 5 Marketo Users, some have 200. Regardless of your team structure, there is one item that is a universal key to long term success: structured training and governance.   Now, if you’re an Admin of a Marketo instance you may be saying, you’re just adding another thing to my already overflowing plate. If you’re in that boat, take a step back and think about what is causing most of your work. Likely it’s because you’re being asked for consistent, frequent reporting that is too detailed to pull automatically, thus adding extra tasks into your day. Or you have people working in your instance that are “going rogue” and building trigger campaigns,

Hi all,  We onboarded Marketo mid last year and have recently launched lead scoring and lead lifecycle programs. Our marketing campaign schedule has begun to ramp up, and I want to get more advanced with my reporting beyond what can just be pulled from program reports.  This is my first time in a Marketing Ops role, and I will be the go-to person on reporting every month. I have already been reporting on MQL, new names, traffic to landing pages, deliverability, database size, and health, but I am looking to start building out more structured reporting that will provide tangible insights for my manager and the executive team.  Would any of you be willing to share some of the things you report on each month or quarter to your exec team? What has been valuable? Also, if you could provide insights on how to pull such reports, that would be enormously appreciated. OR - if you have templates for your monthly reports that I could pull from, that would be even mor

We have been experiencing issues with the “View as a Webpage” link when sending internal test emails. We have not received much help from Marketo support. We have sent them numerous examples and links to our programs – and they cannot replicate the issue we have. They did request that we check if our security software blocks redirects for web pages. We have confirmed from our IT department that our security software does not block redirects for web pages. As well, through research on Community, we found this potential cause and tested it: …to have the link always work is to send the sample and use the view as webpage link only from an approved email.  Please keep that in mind as it is the key, the email must be in an approved state before you send the test.  If you send a test w/ a draft or approved w/ draft, your link will stop working once you discard or approve that draft.  We also found this post on community:https://nation.marketo.com/t5/Product-Discu

Does anyone have any good (and tested) lead service platforms that integrate with Marketo forms to augment lead data -- for example -- asking for name and email and phone and being able to add company and job title etc ... I have used a few over the years and only tend to get about 60% hit rate at best and that only tends to be about 50-50% accurate. 

Update 2019-11-07: This tip must be paired with the HTML and JS hints in this newer post to fully avoid accidental blocking by Tracking Protection.Buried in a bunch of my Nation responses is this ginormously important guideline: whenever possible, use your Marketo LP domain in your form embed code instead of the default //app-something.marketo.com. That is, if the embed code in the Marketo UI is: <script src="//app-sj01.marketo.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_999"></form> <script>MktoForms2.loadForm("//app-sj01.marketo.com", "123-ABC-456", 999);</script>‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍ and your primary Marketo LP Domain (or a Domain Alias) is: https://pages.example.com‍‍‍‍‍‍ then edit the embed code (after pasting on your external site) to be: <script src="//pages.example.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_999"></form> <script>MktoForms2.loadForm("//p

Is it possible to make a seed list that can just be attached to every campaign and bypasses the limit rules and specific exclusion rules?

Hi, We are developing some post-purchase confirmation emails after students enroll in a course.I have created tokens and they work on the preview and test, but nothing is displayed when the email is sent on a batch- smart campaign.Could you please help? Token:#set($listSize = $Course_Enrollment__cList.size() - 1) $!Course_Enrollment__cList.get($listSize).Course_Offering_Product_Name__c Below is the filter used to send the email Thanks 

We are currently implementing Bizible for attribution and use Marketo. To ensure we do not lose data for future proofing our historical data, I'd like to track UTMs in a child campaign on the campaign member. I know i cannot do this via MKTO-SFDC. Can Bizible do this? If not, what is the best way to set this up?

One of the most overwhelming parts of anything in Marketing today is knowing where to start. This blog post will summarize how to start with scoring in Marketo - specifically how to determine what type of model your organization needs.    First things first: How does Scoring work in Marketo? Scoring in Marketo is very unique, as Marketo allows you to build your scoring model(s) from the ground up. Which means the possibilities are endless of what you can do, but of course that often also makes it difficult to know where to start. Think of scoring like buying a car – there are many options to choose - type of car, the brand of the car, all the accessories... and it’s important to choose the right ones specifically for you. What is right for you, won’t be right for someone else.   Marketo manages scoring via Score Fields. Once you have your Score Fields set up (Common Scoring fields are Demographic Score, Behavioral Score, Total Person Score), you will build a Program and

Marketers might not have a background in data science or always have a dedicated data science team, but that doesn't mean lead scoring isn’t powerful and should be ignored! You should never set and forget your scoring model.  At Adobe Summit, I helped cover best practices on how to design, implement, and fine tune your scoring strategy.  Marketo Rockstars @taylor_enfinge4 and @emilythornton joined me in an Adobe session to cover: Before your lead scoring build:Strategy behind your scoring modelStress testing your strategy and model before buildDuring your lead scoring build:Scalability/Adaptability – how to build so that scoring will scale and is optimizableBest Practices – TONS of best practicesTesting – what to test, how to test, and what to watch out forAfter your lead scoring build:Monitoring – tips on how to make sure your scoring is working correctly and giving you results you wantReporting – how to report on your model and see the impact it’s having

HI  All, i have a marketo form with Hidden country filed, with default value as "US" and with Get value from as "use default value". But the form is presented in several other countries. How to set up the form to properly capture the right country using hidden country field. 

Hi Experts, I have react application where my requirement is to trigger emails from marketo when user clicks on a particular link on a particular webpage in my app.I have integrated munchkins js in my webapp but I am not getting details on how can I trigger marketo email when user clicks on a link in my app. Appreciate your inputs.

Anybody figured out how to comply with the new Russian law:Background:The basics of this law come down to:-No data shall be stored outside of Russian unless it was first stored in Russia-No personal data (Address details, email, phone numbers) is to be stored on servers hosted within the US (since the US has no agreement with Russia allowing this (Russia still has such an agreement with the EU but that doesn’t apply to us (anymore)))Do we have to stop  using Marketo in Russia?

I noticed that New Person activities when a new record is created via REST API now have these detail fields:'modifying user', 'api method name', and 'request id' all make troubleshooting problems much easier.But please also make the "modifying user" field a constraint on Person Is Created trigger and Person Was Created filter. I dealt with a vendor recently who was under the mistaken assumption that we would be able to run automation based on the modifying user - and it would be nice if we could!Thanks again for the upgrade!

Is there an option in Marketo to disable cloning email while that email is being in the process of designing?  

Hi all,  Would love to seek your help/advice. I have been trying to open EDIT DRAFT under email campaign but the loading seems forever. This issue has been recurring since yesterday and still failing. I have tried to operate with a few other computers and even changed a few connections but to no avail. Has anyone here experiencing the same issue? I am living in Malaysia btw. Thank you in advance

Hi All, We have a zoom webinar coming up and I am having difficulty getting the unique meeting invite link from zoom to Marketo. I have dug through all of the Zoom & Marketo set up docs and can't find anything useful for this.  Ultimately what I want is to send a branded email from Marketo that has a meeting link attendees can use so that we know who actually attended. I have the webhook set up and the tokens in the program but I am at a loss for what I need to do next so when they click "attend webinar" they will get the right, unique link so we can track who attended. Thanks,Ashley 

As someone who spends about 90% of my workday in Marketo Engage, Adobe Summit is one of my favorite weeks of the year. Not only do we get to see all of the new features and enhancements coming to the Marketo Engage platform, we also get to learn from some of the best Marketo experts around. While it was disappointing that we couldn’t gather in person for Summit this year, that doesn’t mean we had to miss out on any of the valuable content! I’ve spent the last few days binging as many breakout sessions as I could, and I’ve rounded up some of my favorites below, along with why I found them relevant: 1. Don’t Be a Basic Batch: Test Nurture Program SuccessAs marketing operations professionals, we are consistently being asked “is my program working?”, and the answer is often more complicated than our stakeholders think. While measuring the ROI on a webinar or event program is relatively straightforward, measuring the success of a nurture program is much trickier. This session does a gr