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December 14, 2010
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Marketo Sales Insight Performance - Reporting

  • December 14, 2010
  • 52 replies
  • 14423 views
I would love to see a set of reports around the usage and performance of Sales Insight emails. This will allow me to have a dialogue with my sales team about which email templates are resonating with our market. Right now I can measure emails sent by marketing, but it would be nice to have an aggregate (and detail) report of how the Sales Insight templates are doing.

52 replies

October 21, 2014
C'mon, seriously guys, get this fixed immediately please!!!!!
September 30, 2014
Definitely agree
September 4, 2014
AJ - Still neeed this! Thanks!! :)
August 12, 2014
Thank you for the idea Jeff!
August 11, 2014
Audrey,

This isn't exactly a lightweight solution, but you could A/B test sales emails by building them as campaigns rather than just a published email asset. In other words, Create a smart campaign that sends an A/B tested email in Marketo, with the trigger action as "Campaign is Requested". Then have your salepeople send the email through the "Add to Marketo Campaign" option instead of the "Send Marketo Email" option. 

It's a pain because you have to build a smart campaign for each email, but it should allow you to A/B test!
July 16, 2014
Neal A - I am still in agreeance with you. People started asking for this functionality in 2011. WHAT IS THE HOLDUP??!!

MARKETO - PLEASE REALISTICALLY TELL US WHEN THERE WILL BE MSI REPORTING!!!!!!!!!!!!!!!
June 12, 2014
Any updates on this?

Does anyone have a way to A/B test sales templates in the meantime?
March 3, 2014
For now, I turned on the "activity" information for sent, opened and clicked activity for Sales Insight emails and have been able to pull reports in Salesforce based on Activities/Task reporting in Salesforce.  I don't know if this will work for all of you; but it is a work around for the time being.   I would however like to see reporting for Sales Insight Email sends provided from Marketo; rather than rely on work arounds.
February 27, 2014
Agree, internal pressure around MSI is increasing for me too. Lack of basic analytics is causing me to fight constant battles with the sales team against adopting another email tool for sales.
February 27, 2014
I've also received complaints that there is no option to CC people when sending emails, and there is no way to select all contacts on an account level to send an email at once. Would be great if these features were added when the other upgrades are made.