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December 14, 2010
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Marketo Sales Insight Performance - Reporting

  • December 14, 2010
  • 52 replies
  • 14423 views
I would love to see a set of reports around the usage and performance of Sales Insight emails. This will allow me to have a dialogue with my sales team about which email templates are resonating with our market. Right now I can measure emails sent by marketing, but it would be nice to have an aggregate (and detail) report of how the Sales Insight templates are doing.

52 replies

February 27, 2014
It's embarrassing how bad the Sales Insight functionality is. I have gotten to the point that I no longer make any effort to encourage sales to use Marketo to send emails. Not only is there is no ability for me to track results, but when a sales person asks 'show me how I can see who has opened or clicked in the email I sent' I run for cover. There is no answer. The issues are legion: reps can't create custom views in the Email tab in Sales Insight; no email analysis reports include sales insight emails; smart lists require that you specify the subject (the subject??) of the sales email in order to build a filter based on opens and clicks, sales reps can't modify and save their own version of the templates I create. And on and on.  It's appallingly bad.
February 27, 2014
Well, it's 2014. So I guess it didn't make it into Q4 2013. I will add that while I understand that it's not something you get in Salesforce either, not everyone is moving from Salesforce. We moved over to Marketo from Act On, and Act On did provide this functionality - for example, a rep could look at th results of all email activity. 

So now I'm getting asked why Marketo doesn't do this, and it's a bit frustrating to find Marketo lacking a feature available in a much lower-end marketing automation solution. Let's hope this makes it out very, very soon. 
February 4, 2014
+1
subscribing
January 14, 2014
Agreed! This should have been implemented ahead of the packaged email programs; that's window dressing - this is strategically critical.
Please?
Timelines - realistic timelines?
December 24, 2013
Any update on this?
December 11, 2013
Any idea when this will be added to the product? Really shocked that Marketo does not capture and report on this data.
December 10, 2013
We need the ability to report on NON-template emails as well.
September 18, 2013
We need this functionality as well :)
September 17, 2013
Really hope Marketo can release this soon. 
August 30, 2013
Last I heard (about 2 weeks ago), this was still on the Q4 2013 roadmap. Hoping this makes it into the final release!