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December 14, 2010
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Marketo Sales Insight Performance - Reporting

  • December 14, 2010
  • 52 replies
  • 14423 views
I would love to see a set of reports around the usage and performance of Sales Insight emails. This will allow me to have a dialogue with my sales team about which email templates are resonating with our market. Right now I can measure emails sent by marketing, but it would be nice to have an aggregate (and detail) report of how the Sales Insight templates are doing.

52 replies

Edward_Masson
New Participant
July 30, 2013
I believe It's on the Q4 2013 road map.
 
July 30, 2013
I am also looking for this level of detail. Any updates? I need it asap.
July 22, 2013
Any update still?
June 20, 2013
Yes, please this is something that I'm getting asked as well.  Any update on this timeline on the Marketo roadmap?  Possibly in 2013?
May 16, 2013
This would be great if we had this! Right now my CEO asks for this information all the time and I have to manually pull the smart lists and create the metrics myself. I really hope this is something that could get implemented this year!
April 15, 2013
I attended the "innovation game" session at the Marketo summit, where we were given a number of different Marketo requests and a certain amount of fake money to work in groups to prioritize our requests with the money that we had. Out of all of the requests, this one was the cheapest, so I'm hoping that means that the implementation will not take long once agreed that it will move forward. 

Then again, the original idea was posted in 2010.
April 15, 2013
Would like to know the update of this. Will this be addressed anytime soon? We are in DESPERATE need of being able to track our reps using what marketing is producing.
February 22, 2013
Yes, this is really necessary.  I am being asked to provide this to the SVP of Sales and Marketing and I do not have an easy way to do this.  Additionally, I am being asked specifically to be able to identify this by the sales rep. 
January 24, 2013
While I agree this is critical and needs to be addressed, I would hope you could find some advantage to making the switch. For example, link tracking and lead scoring. If sales enters a new contact with an email address and sends a SFDC email, you would have not have visibility to their interaction with that email or their Web activity after a click. There would be very few ways to build their lead score if they never recieved the Marketo cookie.

Plus, using sales insight gives your reps ONE place to find ALL email activity from sales and Marketing rather than bouncing between sales insight and SFDC activities.

Again, I agree with you - just trying to help you address the 200 hours of "lost" labor.
January 24, 2013
Any update on this? I'm a little frustrated that there is in-fact no advantage to moving ALL of our Salesforce emails into Marketo (which across 8 instances took about 200 hours of labor time with formatting issues, etc), as you can view even more information about Salesforce emails, in terms of number of times opened, last time opened, etc. 

This is pretty critical to our marketing operation and seems like it is someting that would have been in the initial buildout of a marketing automation/analytics tool. Would love to know where it stands now.