Some Small Steps to Overcome Attribution IQ's Small Problems
In this post, I'm going to provide an Adobe Analytics implementation-based solution that will allow you to apply a non-standard attribution (i.e., Attribution IQ-based) model to common metrics like Page Views, Visits, and Occurrences. The ProblemTo demonstrate the need for this solution, let me start off by creating a simple Marketing Channel report. I have added some common metrics to this report, including "Visits", "Page Views", "Orders", and "Revenue". The result – using real-world data in this example – looks something like this:If I wanted to apply a non-standard attribution model – say, "Last Touch with a Lookback Window of 30 Days", for instance – to all of these metrics, I would be mostly out of luck. Applying a non-standard model to the Orders and Revenue metrics works just fine, as the following result shows……but trying to apply the model to either the Visits or Page Views metric presents an unwelcome surprise: when I'm presented with the
