Product Communities

Issue:You create Marketo campaigns but they are not showing up in Sales Insight in Salesforce. The steps below illustrates all the steps that are required to make these campaigns show in Sales Insight.Resolution:1. Setup up a trigger campaign in Marketo using the "Campaign is Requested" trigger using a source of "Sales Insight"2. Activate the campaign you created in Step 1 above from the "Schedule" tab of your campaign. This is very important. If the campaign not activated, it will never show up in Sales Insight.

When the owner of a record is changed in Dynamics, this action will be mirrored in Marketo in the next sync cycle.

If you have registered for Marketo Foundation Virtual or Classroom or other live training or workshop sessions, and have not yet received a confirmation or are having difficulty accessing a session, here are some things to check:Q: When did you register?A: Registration closes the Friday before the Monday class start, or when the class is full, whichever comes first. You will NOT be able to register the morning of a class; we recommend registering at least a week ahead of time.Q: Does Marketo send a “you cannot Register” note? A: The course catalog indicates that the course is full once all registrants are approved and all seats taken. You will not be Registered if the course is full. However, we often receive more registrations than available seats before we've approved all registrations. In that case, you will receive a message from us indicating that the course is full and a link to the next available class.Q: I've registered. How do I know my Registration is confirmed? A: You are on

Please ensure that you have access to an experienced JavaScript developer.Marketo Technical Support is not set up to assist with troubleshooting JavaScript.Summary: Say you want to validate a custom field before someone submits a Marketo form on a Marketo landing page, then let Marketo do it's standard validation.You can do that by overriding the formSubmit function in Javascript.  You can override it with a Custom HTML element for a single page; you can also add this Javascript to your landing page template so it affects many landing pages.First, build a Javascript function to execute your custom validation (formIsValid() in the example below).  It should return a value of "true" if the fields validate. If not, return false.Open the landing page for editing and drag a Custom HTML element onto the web page.  Paste in this Javascript and add your custom validation to the formIsValid() function.<script type="text/javascript" src="/js/public/jquery-latest.min.js" language="Javascript"&

Warning: This isn't for the faint of heart. If you really know your Javascript and are comfortable with your landing pages, then you might consider adding custom validation on top of Marketo's built-in validation: Adding custom validation to a Marketo form before submitting itThe function Mkto.validateField processes the form fields and checks their values.  By changing that function, you can replace or remove Marketo's built-in form validation.Note: Please ensure that you have access to an experienced JavaScript developer. Marketo Technical Support is not set up to assist with troubleshooting JavaScript. Disabling ValidationTo disable Javascript validation outright, add this javascript to your landing page as a Custom HTML block or on your landing page template:<script type="text/javascript">  Mkto.validateField =  function(fld) { return true; }</script>Custom ValidationIf you want to do your own validation, open http://appl.marketo.com/js/mktFormSupport.jsand find the Mkt

At Marketo we take security seriously. As a part of an industry-wide initiative, Marketo is upgrading our web authentication and encryption to enhance our security protections.  The rollout is scheduled to occur on December 12, 2015.Who will be affected?Only a small number of users will be affected, only those who have an integration to Marketo from a system that is over ten years old and hasn't been updated recently.  See this list  for more info on what systems and versions are supported.      The following users will not be impacted:End users accessing Marketo.com through modern browsers (see list)Customers using integration partners such as Informatica, Dell Boomi, and Scribe.    Customers using Launchpoint partners. Rollout scheduleThe following rollout schedule is planned:ServiceURLSHA-2 Rollout DateAPI accessmktoapi.comDec 12, 2015API accessmktoresp.comDec 12, 2015Part of MLM Applicationmarketodesigner.comDec 12, 2015All other Marketo domains already use SHA2 certificates.

The asset discovery is an event listener that sits on every page and waits for visitors to click links that are considered content assets.Any behavior on web pages is being recorded in the 'session' and this event listener is continuously checking the session to see if anything happened.Once he identifies an event, he checks if this is a click on content asset.By default, assets are defined as any external pages or files (PDF, PPT, PPTX, MP4, OGG, WEBM, YouTube..) but if you configure URL patterns so the engine will look for them as well. See: Enabling Asset Discovery - Marketo Docs - Marketo User Manual Create a New Asset - Marketo Docs - Marketo User Manual  A few example of how to configure the exclude/include rules for Asset URL Patterns: Page to include/exclude Is this article helpful ?YesNo

When doing a list import, sometimes the dialog box won’t advance past the Step 2 section where columns are mapped to Marketo fields.If you look closely, you’ll see that there is a Marketo Field selected that has a red squiggly underline underneath it. If any of the fields have this, you won’t be able to click on Next to get to Step 3 and the import dialog box will get “stuck” at this point. This problem is caused by having two columns in your list mapped to the same one Marketo Field. Two pieces of data can’t be pushed into the same one field, so it stops the import in its tracks at this point until you change it to select a different field. If you mouse-over that field, you’ll get the error that shows that the field is already in use. The quickest way to fix this is to simply choose a different Marketo Field to map the list column to. Once there aren’t any more Marketo Fields used twice, the import dialog box will advance to Step 3. Problem solved!

If you want to put a Marketo form your own website but would like to keep progressive profiling and prefill, this solution is for you.NoteThese instructions apply to Forms 1.0 only.  These will not work in Forms 2.0.Learn how to:Create a FormCreate a Landing PageAdd Your Form to Your Landing PageAdd The Iframe to Your Web SiteCreate a Form1.1   Create a Marketo form with all the fields you would like to have on your page, see Create a Basic Form for details.Create a Landing Page2.1   Create a Marketo landing page using the blank template, see Create a Landing Page for details.Add Your Form to Your Landing Page3.1   Add the form you created above to the landing page, see Add a form to a Landing Page for details.3.2   Select your form in the landing page editor.3.3   Set Top and Left to 0 in the Property Sheet.3.4   Drag the corner of the form box out ever so slightly (just a few pixels).3.5   Now write down the h

  So you’ve now used the previous document (Getting Started With Guided Landing Pages:) to download a template from our library and set it up in your Marketo instance, you have even used it to make a landing page or two and you’ve customized those landing pages, AND you’ve even gone the extra mile and customized your template and modified some elements! (Editing Marketo Guided Landing Page Templates, Pt. 1 - Elements:) All of which is fantastic news! Good job!   But if you recall from the article that showed you how to edit Elements on the template, I skipped right over the section on Variables. This is the piece that this document is designed to tackle.   So what is a variable? If you edit a Guided Landing Page you will see a panel on the right hand side that displays both Elements and Variables. In this instance, the variables do everything from assigning a gradient color, to deciding if you want to display or hide different sections of the landing page.   Mod

  Before you can enable custom field groups for reporting in the Model Performance Analysis (Leads) Area of Revenue Cycle Explorer, you must categorize standard   or custom fields (only applies to lead and company attributes) into groups for reporting via the Field Organizer in Marketo Lead Management.  Here’s How Custom Grouping of Fields Works  The Field Organizer is accessible from the Lead Database in Marketo Lead Management:   Navigate to Lead Database > New > New Field Organizer.  When you select a standard or custom field from the Field drop-down in the New Field Organizer dialog box, the system maps the Marketo Lead Management data   type associated with the field you want to group with one of three available editors in the Field Organizer: string, integer, or date.   The next three sections describe how to create a custom field group for a string, integer, or date type. Refer to the appropriate section below.&nb

You may need to have multiple CNAMEs to brand your landing pages for different product lines or company divisions. We recommend that all CNAMEs be on the same domain since cookies do not travel across domains. A good example would be:product1.mycompany.comproduct2.mycompany.comproduct3.mycompany.comIf you absolutely need the domains to be different that is fine, just keep in mind that you will have to run a tagging campaign to every single domain to ensure that all activity across all domains are being tracked under the same lead in Marketo. This would look something like this:go.mycompany1.comgo.mycompany2.comgo.mycompany3.comBefore you begin adding multiple CNAMEs in Marketo your IT staff will need to create the CNAME records on your domain(s) DNS. See Customize Your Landing Page URLs With a CNAME to have your IT staff create the records and to set the first CNAME.Once that has been completed you can add your additional CNAMEs as Domain Aliases. Go to Admin then click on Landing

As Marketo customer and a member of the Marketing Nation, it's important to have something you can reference, a brief guide or checklist.  Here is a collections of articles that we think will be invaluable to you as you move along in your Marketo journey. Marketing NationMarketing Nation Glossary MarketoMarketo Icon GlossaryManaging Marketo UsersManaging User Roles and PermissionsMunchkin Sales InsightSales Insight is super easy to use and will give you the visibility needed to prioritize and close business faster. Issue a Marketo Email LicensePublish an Email to Sales InsightUsing Interesting MomentsSales Insight Email Performance Reports Email MarketingAdd Editable Sections to an Email TemplateThe Engagement Dashboard Demand GenerationAdd Editable Sections to a Landing Page Template Revenue ExplorerRevenue Explorer ReportRevenue Explorer Report TypesIs this article helpful ?YesNo

Guide for getting 'Email deliverability' set up

Note: Please ensure that you have access to an experienced JavaScript developer, because Marketo Technical Support is not set up to assist with troubleshooting custom JavaScript.Is this article helpful ?YesNo The default subscription management records the email address through hidden fields when users click the unsubscribe link in emails.A simple JavaScript can capture the email parameter and pre-populate a visible field.Drag and Drop a "Custom HTML" object into the top of the unsubscribe landing page.Add the following code: <script language="Javascript" src="/js/public/jquery-latest.min.js" type="text/javascript"></script><script src="/js/public/jQueryString-2.0.2-Min.js" type="text/javascript" ></script><script>  // to set cookies.  Uses noConflict just in case  var $jQ = jQuery.noConflict();  var pEmail = $jQ.getQueryString({ ID: "Email" }); document.getElementById("Email").setAttribute("value", pEmail); </script>

Issue:When creating an event the WebEx connector may throw the message: Error registering with webinar provider. exception="WebEx API call error; Self registration is not supported by this service type or current meeting. [WebEx exception ID = '110051'] "Solution:Please make sure the event in WebEx is set up to receive registrations. To do this you need to go to the event in WebEx and check the registration required checkbox.ReferencesCreate an Event with WebEx - Marketo Docs - Product DocsWebEx Event Center guide

You might have noticed that the Field Lead Source is labeled differently in the Marketo Interface. The API name is “LeadSource” with the friendly label being “Lead Source”. API NameFriendly LabelLeadSourceLead SourceIs this article helpful ?YesNo In the Field Management section of the Admin panel, Lead Source is referred to as "Source"; not to be confused with the Opportunity field “Lead Source”.  Similarly to the Field Management, Lead Source is also labeled as “Source” in the column and column chooser of the Lead Database.  The Attribute in the Smart List will be labeled “Lead Source” as well as in the Form Designer. 

Before sending a Marketo email, you can preview it in order to ensure accuracy and the correct design. In Design Studio, find the email in the tree. Clicking on the email opens the Details page for that email. Click Preview Email to see the email as recipients will see it. You can also preview an email from the Email Actions dropdown menu.  The Previewer provides a highly accurate rendition of your email. You can even preview every possible combination of content that can be generated using Dynamic Content and lead data brought in by tokens. For emails using Dynamic Content, you can send multiple versions of a test email at one time, up to 100 emails all sent to one specific email destination. If you are using the View Lead Details option, you can use a list you select. The list can be created expressly for this purpose. If the list is longer than 100 leads in length, only the first 100 leads will be used.  Marketo creates variations using the content you specify fo

This article describes how to use Marketo email templates. Templates allow you to "write once, publish many times." Email copy writers can use a single template for emails, ensuring that you, as the template editor, have control over the structure of emails.IMPORTANT: You should be proficient with HTML before you create Marketo email templates.Customers have the option of bypassing email templates and paste in fully made emails into the email editor directly.  If would rather not use the Marketo template system, you can replace your email template's HTML with the Replace HTML function in the HTML Tools pulldown.Creating a New TemplateFrom the Design Studio, use the New menu to create a New Template:The Create New Template window opens. Enter a New Template Name and optionally add a description.  Click Create when you're done.The Email Template Editor opens in a new window, showing the Preview tab.Note: If you receive a browser warning about pop-up windows, choose to allow all

Please ensure that you have access to an experienced JavaScript developer.Marketo Technical Support is not set up to assist with troubleshooting JavaScript.Is this article helpful ?YesNo

This solution will ONLY work with Forms 1.0.Is this article helpful ?YesNo

Marketo has developed email templates that have been tested in over 40 email clients.  It is important to ensure that your emails will look good no matter where you send them.  Additionally, these emails have been crafted to reduce spam scores and increase deliverability.Feel free to use these templates.  They have all the markup you need to get started right away.Curved PaperCurved Paper with SidebarRound CornersRound Corners with SidebarTo customize the style:Copy the email template to any text editor.Replace #312B7B with your corporate color.  Download TrayColor if you need a tool to get the color from your website.Replace the Logo with your own logo (search for "logo" in the source).  If you upload an image to Marketo for this purpose, make sure to use the full URL.Replace the Title at the topReplace the Contact Info in the footer at the bottomOptional -- change the sidebar width (search for "250px")*Paste back into the Marketo Email Template and Preview.&n

Unfortunately, we can only provide you with whatever information the blocklist provided to us. This information should all be included in the notification email you received from us. If that notification did not contain any information about the email campaign that triggered the blocklist issue, please contact Support.   Additional Resources: Can you give me the spam trap address that triggered the listing? What is a spamtrap, or spam trap, and why does it matter? What is a blocklist? How does Marketo respond to bocklisting and spam notifications? Top blocklists - What you need to know Blocklist Remediation Successful Reconfirmation

Issue:When I resize my landing page, the elements on it do not stay in place. Solution:Marketo Landing pages make heavy use of absolute positioning in CSS.  This means that you can drag and drop elements wherever you want, but the template needs to be constructed a certain way.  If someone has modified your landing page and eliminated certain required elements, it could break this feature. If this happens, contact Marketo SupportIs this article helpful ?YesNo