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It would be nice if Marketo would report which emails are marked as spam. I found this report from a different company that shows the # of "marked as spam" in a campaign.Marketo could but it in the email stats:Please consider this because it would give more insight into what is happening with campaigns.Thanks,Karin
While most of our marketing activities are executed out of Marketo, there are quite a few where Marketo wasn't used to do the initial outreach. In-person events are a good example. When we have an event where Marketo was NOT used to send out invites, collect registrants, etc., it's still important for us to capture those that ATTENDED the event in Marketo. What we do is create a new event program and manually upoad the list as members (some of them may be new leads - in which Marketo automatically assigns the acquisition program to that lead) and change their program status to "Attended". For those leads that already exist in Marketo, where Acquisition Program is empty, it would be useful for Marketo to prompt for the Acquisition Program name in Step #3 of the "import members" 3-step process (similar to step #3 of the import list process) - but with a checkbox that says "where acquisition program is empty". Currently it just prompts you for the Member Status. This forces us to have to manually create a batch campaign to define the acquisition program (if it's empty).
Instead of just a "Created At" (date), it would be great to know which page the anonymous lead visited first to see which pages on your website are attracting the most leads.
I don't see a way to send a report once. You can only subscribe people to regular reports from what I can tell. I'm not sure what time of the day they are sent as well.
UPDATE (3/5/2016): We had to rebuild all of our program templates for this to work again. Details are contained here: Cloning programs across workspaces - be aware of a "fixed" capability that no longer works UPDATE (3/2/2016): This functionality is broke once again. See detailed post here: Cloning programs across workspaces - be aware of a "fixed" capability that no longer works UPDATE (12/19/2014): This is no longer an issue now that you can clone directly across workspaces (as a result of the December 2014 release).The details behind this idea are part of a separate post here: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PytbAACTo summarize, Marketo Engineers recently enabled validation on programs when Cloning and Moving them. As a result, you can no longer have triggers, filters or flow steps that have empty values. Going forward, you must remove the filters, triggers and flows steps, move/clone the program, then re-add those filters, triggers and flow steps once the Program is cloned or moved. This basically defeats the purpose of cloning a program.This has destroyed our team's workflow and overall processes of how we operate 20+ workspaces within Marketo.
It would be nice to be able to preview how landing pages and emails will appear on various devices such as tablets, mobile, desktop, etc.
We use snippets extensively in our emails and landing pages. It would be very useful to be able to use them within the dynamic content blocks (that are based on segementations). Anytime you want to use dynamic content, you can only use actual content, not snippets.
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