Marketo

Hello,   We have an email scheduled to send this weekend and this is what we are seeing in the web version of Outlook Office 365.   The link URLs that use tokens are appearing as shown below:     Here is how the module should and does appear in the Marketo email preview:   Here are the steps to reproduce.   Drag over navigation module.Make "My Account" link Dynamic by Brand: Go to Brand and delete link from RTE   Make {{Lead.Brand Name}} dynamic by Brand: Employ hack to swap out LINK URL: Hack Step 1: Insert External Image URL in place of {{Lead.Brand Logo}} token Hack Step 2: Change Link URL Hack Step 3: Replace External Image URL with {{Lead.Brand Logo}}: Click SWAP button Go to PREVIEW and select List: Send email sample using List contact and email account associated with Outlook. View email test in Outlook for web. You can also view a video of these steps here: https://www.awesomescreenshot.com/video/8778753?key=bab101be8dc59a91ae3e

Hi there,   We recently deleted a bunch of people in Marketo that were syncing to SFDC Leads and Contacts. We did not delete them in SFDC. Naturally, when the SFDC record was updated, they were re-created in Marketo. We noticed that when they were recreated in Marketo, all of their historical SFDC Activity came into Marketo on the same date/time as the re-sync. This means the SFDC Activity date/time is not the actual time it occurred in the past, rather, it is the date/time of the re-sync.   Our SFDC Sync Settings are in the screenshot attached.    Is this expected sync behavior? If not, what might be causing the SFDC Activity sync in this way?    Thanks in advance for your help!   

Hi All,    We are beginning to roll out DynamicChat our our website and a question from our Analytics team came up.  I believe at the moment there isn't any direct integration with Adobe Analytics, but they were wondering if it was possible to get AA events to fire when someone interacts with a chat dialog.  They want to be able understand if/how the interacting with DynamicChat may  influence what a person does on the the site after engaging with the dialog.    Example:  Event 53 fires when dialog appears for site visitor Event 54 fires when visitor interacts with dialog   Has anyone else done anything thinking along these lines with DynamicChat? 

There are a lot of questions on the Community on bounces. I thought it would be nice to share this list with you, which I found on the internet. What is a Bounce? A bounce is basically a rejected email. When you send your campaign, When the email gets to the receiving server (where your subscriber’s email is located), the receiving mail server either accepts the email or rejects it. The rejection is called a Bounce. There are 2 types of bounces: Soft and Hard. Soft Bounce A soft bounce normally happens when the receiving Mail Server is temporarily unable to receive the email.  There are several reasons why this would happen.   The following are reasons for soft bounces.  A server is unavailable or it’s down  The server is overloaded  The recipient’s mailbox is full  Your message size is too big Soft bounces would normally resolve itself. Hard Bounce A hard bounce is more permanent.  There are several reasons why an email would hard bounce. The main characteristic though, is that it i

I have an issue with the embedded Marketo form in WordPress.  The form doesn't show up when I open a page in WP, but when I refresh the page again, the form shows up. Does anyone know why this issue happens?  Here is the error when I open a page and the form doesn't show up 

Hi,   We have scenario that custom field having values like below,   Field Name: months Record1 - Jan,Mar Record2 - Mar, Dec Record3 - Feb,Jul   so when i am trying to query via rest api, I need to use comma to separate multiple values. since comma is already present in the values, its not picking any records. How to escape commas in values?    Please help.

We have an SMS that we need to send only during the hours of 9am-5pm. If someone qualifies at 10am, we dont want to wait until 9:00am the next day to send. How can we go about adding a wait step that ensures we are only sending during office hours and does not delay key messages.   Has anyone done this successfully? Marketo support response was that it is only possible with email and needs to be done via velocity scripting.

In addition to Marketo forms, we have also integrated YouTube videos in our showroom. Is there a way in Marketo to find out which person has been watching which YouTube video for how long?

Recently I had a client who was using a tool to help manage cookies firing on their website. I foresee this becoming a more and more common scenario as we head into an era of privacy and security across all websites. I wanted to create this post in case anyone runs into this scenario.    This blog will list what cookies are in the Marketo Measure JS, the challenge we faced, and proposed solutions.    Tools like OneTrust, Osana, CookieYes and many others are growing in popularity to help manage the strict requirements of GDPR, CCPA, LGPD, and CNIL.     As we know, Marketo Measure uses a JS that contains cookies to give marketers deeper insight into engagement and the buyer journey.     Here is the support article that names those cookies and what their purpose are: https://experienceleague.adobe.com/docs/marketo-measure/using/marketo-measure-tracking/setting-up-tracking/marketo-measure-cookies.html?lang=en    The client was running into

Is it possible to make a filter in the segmentation where the parameter would be the use of cookies?

How can predictive content be incorporated into web personalisation?

Hi,    I have a form I am building that is hidden until the user selects a certain answer. However, when the dropdown shows up, the display text is blank even though I have designated that text the default text to read "What is the reason for the contingency?" The field below "Policy Number" in the screenshot should be populating the default text "What is the reason for the contingency?"Can anyone assist me?  

I am trying to share edits to a LP with a colleague that does not have Marketo access. I have not approved the page because we can't push it live until it's reviewed. How can I share the edits without approving? The URL shows the approved version.

I have a conundrum with my opt out.  First off, our organization has intentional duplicates. Not ideal but this is the way our implementation partner set us up, so we have custom deduplication rules in Marketo that looks at email and "company". We have multiple companies in our instance of Marketo. So there can be a scenario where two companies have the same lead (email) but we consider them unique.     joe@joesauto.com && Company X joe@joesauto.com && Company y ^^both considered unique in our instance   Our issue is we want to send emails to all the companies in our database so we created a preference center for each company.  If a joe@joesauto.com from company x opts out of company y, then they get opted out on the record for company x.  The challenge we are having is we may get a new list that puts joe@joesauto.com back into our data base as net new for company y.  So now company x and company y have a record in

Printing fallback content when a Lead field is blank is a basic Velocity task. You can do it in a few lines of clunky code... but that's a few lines too many!   Seeking a one-liner, you might reach for Velocity's built-in $display.alt. But that won't fill the bill in Marketo-land. You see, $display.alt($field, $fallback) outputs the fallback if the field is null. But null isn't the same as the empty String that Marketo uses for unfilled Lead fields.   Therefore, the code Dear ${display.alt($lead.FirstName,"Friend")},‍   will only ever output Dear Joe,‍   or Dear ,‍   It will never fall back to Dear Friend,‍ because Marketo ensures $lead.FirstName is always a String of some kind, never null.[1]   So without any other tools at your disposal, you're left with a typically wordy #if block: Dear ## #if( $lead.FirstName.isEmpty() ) Friend,## #else $lead.FirstName,## #end   This will work fine, but as your scripts get cluttered with repeats of this same s

I've inherited an instance of Marketo, and in working to understand the setup, I see ~30 Channels with multiple tags within each channel. Is there a view or a way that I can see all channels and their tags, without clicking into each channel?

Hi All,   We have a set "Last UTM" fields that would capture the latest utm parameter of the lead/contact who comes to our site and filled out a form.    These"Last UTM" fields were working fine previously but until recently, any pre-existing record who have a form filled would have these "Last UTM" parameter value captured on their individual Marketo record, however, these data would not sync over to Salesforce.    We have tried to troubleshoot and checked the sync setting, Marketo API connector user, Field Mapping, Field Management setting to ensure the field is not blocking updates from Marketo, Field validation, Field record type etc. And all of these are mapped correctly and the Marketo API user does have the appropriate permission to access all default and custom fields in our SFDC.    We have submitted a ticket to Marketo support as well, they said we might have a blockage in our Salesforce Instance that prevents the update, however, we ha

How can we solve the issue that Marketo is trying to update a lead that has been converted earlier in Salesforce and now, later when the lead is acting again interested for example in another product, in the flow step of "Sync to SF" we get an error message saying "Failed: the record is filtered in sfdc - xxx" where xxx=SF ID.   The thing is, we actually don't want the converted leads to be updated; rather to create a new lead for Sales if the old one is converted. It is obvious that some of the leads will be converted and in the future they might be interesting leads again, so we need to find some kind of solution to this.   We used to use Webhooks to send the leads over to SFDC but as we have lately started using the native integration we are experiencing this issue and now the Sales won't get any updated information of the lead as the data is stuck in Marketo. Is there a way to create a new lead record if the old one is converted? Or is there other work-around how this iss

Hi,  I've set up a few trigger campaigns with the settings allowing the same lead to flow once in 24 hours. Those triggers are part of the MQL model I've built. My goal was to score the person once in 24 hours if he/she applied the same action multiple times (e.g. visited pricing page yesterday and got 5 points, revisited again in 2 days - got another 5 points). But what I've noticed there are quite a few leads who qualified for the same campaign multiple times even though they didn't repeat the same action . Have I set up the trigger incorrectly? Any ideas why this doesn't work right?  Thanks

Does anyone have experience with the Marketo Sync user mysteriously converting leads to contacts SFDC?The conversion is assigned to Marketo Sync, but there wasn't anything happening in Marketo to have triggered this. Could something else be going on?Thanks in advance Jenn

Hope I'm posting this in the correct place. I'm redoing our company's email template and I've hit a roadblock. Microsoft Outlook seems to be removing images and some element stylings when the email is viewed from the PC app. Outlook in browser or on the Mac app works just fine. It's almost like the normal classes, or mkToImg classes are being completely ignored. Could someone help me address this? I have the email code below (swapped in dummy copy and links). Some of it is cannibalized from old templates that were made before my time:---------- <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"> <head> <!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSet

Hi Community!   I'm supporting a team member who asked to remove leads from a Nurture Program as they will be specifically targeted/nurtured by one of our Customer Experience Reps. When I ran the campaign to change their Program Status to Not In Program (I know we lose stats that way), Marketo adjusted the leads to that status and then automatically reverted them back to Member. Any idea why this happened? Not In Program isn't a status on the Channel tag so it's not moving backwards/out of order.   As I don't usually use Not In Program for any of our initiatives, I also added a Pause on the Stream Cadence to catch these folks JUST in case something happened with the status (and glad I did now!). Would that have caused the issue? Here's a screenshot of the results in case it helps.   For now, I can see that the leads who were included in this campaign have all retained their Paused status so we won't send them any content BUT I want to be sure they don't get un-paused in