One-to-Many Data Options in Marketo Engage: Marketo Data Architecture for the Non-Data Architect
One-to-Many Data Options in Marketo Engage: Marketo Data Architecture for the Non-Data Architect
As the old marketing expression goes – Content is King. But I posit that Data runs the empire!
Think about it – think about the sheer volume of data that each one of us generates every day, being captured in what we visit, what we order, what we look at, what we respond to. I promise you it’s all being captured somewhere. I know, a little creepy right? But here we are, that’s the world we live in –and we can at least use our powers for good! By creating:
Experiences with our prospects and customers
Using the data they’re sharing with us to
Provide relevant, useful information to them that
Drives engagement, sales, and ultimately, brand trust
But it’s all driven by data – what we know, what we don’t know, where it lives and how we access it in our marketing. Which means that as marketers, we’ve got to understand the data in Marketo Engage and how we want to use i
