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  Overview of the List Import Process   There are 4 key steps when importing a list into Marketo Engage: Prep your list/scrub the data outside of Marketo  Prep work within Marketo Import the list  Validate and QA   Step 1: Prep List & Scrub Data   Move your data into an evergreen list import Excel template for all imports that should be created by your admin. Admins: Include required and optional fields as columns, matching Marketo field names for easy mapping with... Mandatory fields (e.g., Email) should be clearly highlighted - lists cannot be imported without these values!  Exclude unsubscribe-related fields; ensure field updates are blocked on Trusted/Untrusted List Imports. Each column = one field; align with your data dictionary. Use dropdowns/picklists within the excel for consistency and ease of use to the end user (e.g., Boolean fields with “TRUE”/“FALSE” only Delete records without email addresses. Remove duplicates on your l

      In the world of marketing automation, data is everything. But not all data is created equal—especially when it comes to list imports in Marketo Engage. If you've ever wondered what the difference is between a trusted and untrusted list import, you're not alone. Understanding this distinction is key to maintaining data integrity, compliance, and campaign performance.   What Are List Imports in Marketo? List imports are one of the most common ways marketers bring external data into Marketo—whether it's leads from a tradeshow, webinar registrations, or from external systems. But how that data is treated once it enters your instance depends on whether the import is marked as trusted or untrusted.   Trusted List Imports A trusted list import is one where the data source is considered reliable and compliant with your organization’s data policies. These imports typically come from: First-party sources Known partners or integrations Internal teams with verified

In my CJA workspace my Device Type report has a few "No values". What causes this? Thanks!

Applications frequently face scenarios where the single standard datastream setup isn't sufficient to meet specific use case requirements. Whether it's refining data consumption, integrating custom processing logic within mobile apps, or managing the mobile app code release cycle, adjustments are often necessary. This discussion explores methods for modifying and overriding default datastream configurations by leveraging Data Collection (Tags), eliminating reliance on the mobile app code push cycle. As a result, updates to the datastream override can be implemented rapidly without going through the mobile app release process. The key benefit is the ability to configure datastream overrides at the Data Collection (Tags) level, rather than within the mobile app itself.  Additional Use Cases: There are various scenarios where your app may require adjustments to its datastream or dataset override configuration. In this blog, I will highlight a few key use cases to demonstrate when and

10 Unique Marketo Token Use Cases You Might Not Be Using Tokens in Marketo are one of those features that seem simple on the surface, but the more you work with them, the more powerful they become. Most teams use them for basic personalization (like adding a first name in an email), but that barely scratches the surface. With a little creativity, tokens can save hours of work, reduce errors, and make your campaigns more scalable. Here are 10 unique and practical token use cases you might not be using yet. At their core, Smart Campaigns are rule-based workflows that allow marketers to automate actions such as sending emails, updating data fields, scoring leads, or triggering notifications.Think of them as the "if this, then that" engine of Marketo. Here are some common use cases: 1. Dynamic CTA Text in EmailsTired of rewriting the same button across multiple emails? Store your CTA text as a program token. Update it once and it changes everywhere. It’s also an easy way to test variations

Have you ever used Marketo Engage Program Member Custom Fields? How about syncing Program Member Custom Fields (PMCFs) to Salesforce Campaign Member Fields (CMFs)? Yeah, that’s a mouthful. In this blog post, we’ll cover the specifics of how PMCFs sync to CMFs, some key considerations, and expected behavior so you can take advantage of this new powerful feature.    Pre-Requisites  Enable the Salesforce Campaign Sync in Marketo Admin  Create Program Member Custom Fields in Marketo  Create Campaign Member Custom Fields in Salesforce – NOTE! These fields would live on the Campaign Member Object, not the Campaign Object. Think of it this way: the Campaign Member Object contains data pertaining to the Campaign Member Record (i.e. the Lead or Contact), whereas the Campaign Object has fields that relate to the Campaign itself.     Setting Up the Sync  With the above complete, you can now map Marketo Program Member Custom Fields to Salesforce Campa

Are you responsible for training new Workfront users? Creating enablement materials can be time-consuming, but we’ve lightened the load by curating project templates to assist you with training new users in Workfront.We’ve created three project templates by persona:  Project Managers Workers / Assignees  Contributors / Requestors / ReviewersEach template provides links to foundational Workfront training for new users to utilize Workfront in accordance with their role. Feel free to add or remove links to help train users on functionality specific to your organization. When a user completes their assigned training project, they should have a solid understanding of Workfront and be ready to execute their work.Learn how to install a blueprint How to use the templates: Copy the template so you have the original to reference, if needed.Set your template task view to "Training Template," which is included in the blueprint.Customize to fit your organization s

Hi everyone- Scenario: We use Workfront's queue feature as our intake form to manage our incoming project requests. Users from outside our organization submit via the queue, and we then turn them into project plans. There are a few fields which are crucial to our project maintenance, but are not fields we wish for those filling out the form to dictate. One example would be a rich text field that we use for "status updates". I am an admin, so created an admin only section with these additional fields, but I am realizing that my users can't see the content of it, nor can they edit the fields. Typically, we go over our workload using the report, and along the way, we add notes into this status update field. Has anyone found an easy way to integrate necessary custom fields without making them forward facing on the form that does not limit view and edit access to admins only? 

Welcome to the latest Expert Insights!  I’m Cynthia Boon, your “On-Demand” Workfront CSM and for this episode we have Workfront Text Mode Jedi, Katherine Lanning @katherinela, Workfront Solutions Engineer from IQVIA!  During this episode, Katherine shares her story, her passion for all things Text Mode Reporting, and demos how she built her “Sanity Management” Dashboard!  Check out the video here!  Text Mode can be challenging, but the rewards are amazing.  Just remember Katherine’s advice!  “If you can see it, you can change it.”  Flip into text mode on standard reports to see how columns are built.  Learn by tinkering.  Add fields, switch to text mode, and experiment to understand what drives the data.  Use plain language.  Title columns as questions or clear statements so non-admins can interpret them easily.  Add descriptions.  Customize hover text in text mode to explain data and guide users.  Make

Hi Team, Initially, the code worked as expected without using the embed property, while running on AMS AEM 6.5 (exact service pack version unknown). We are using the org.apache.sling.servlet-helpers dependency, which is correctly declared in the pom.xml. However, we suddenly encountered an issue with the target sync functionality. Upon debugging, we discovered that the servlet-helpers JAR was missing. The JAR is not visible in the AEM console or listed among the active bundles. To resolve this, we applied the embed property to include the JAR under the /apps folder. Unfortunately, this workaround has led to Sonar issues related to the dependency. We are currently using AEM version 6.5.21.  The servlet-helpers JAR is available in AEM as a Cloud Service, but it appears to be missing in AEM 6.5. We're unsure whether it was replaced or bundled within another JAR. Is it acceptable to manually install the JAR via the AEM console under bundles, or is there a recommended way to

How do we design and discover audiences which should be federated? Federated Audience Composition (FAC) enables the use of audiences built from decentralized data residing outside the Adobe Experience Platform (AEP) alongside those created with data residing inside AEP. It makes previously inaccessible enterprise data in warehouses actionable in engagement workflows, by creating new audiences and enriching existing audiences without the need to copy the underlying raw data into AEP. Deciding what data should be federated versus ingested is crucial to unlocking the full potential of Federated Audience Composition (FAC). A comprehensive plan of which data sets should reside in  enterprise data warehouse vs those in AEP will help accelerate implementation of use cases and time to market. This is where Addressable and Engageable Audience Maps, a structured approach to discover and design audiences come to the rescue. Before diving into Audience Maps, let's distinguish between addressa

June' 25 release notes Check out what's new and updated in the latest Adobe Customer Journey Analytics product release update: Release Notes   New capabilities Analysis Workspace left panel no longer opens and closes on hover: The left panel in Analysis Workspace is used to add things like components, panels, and visualizations to your project. The option to temporarily open the left panel by hovering over one of the icons on the far left is no longer available. Instead, simply click one of these icons to keep the panel open, then click the same icon to close it. Customer Journey Analytics B2B Edition: Customer Journey Analytics B2B Edition helps B2B companies align their marketing, sales, and product teams by providing actionable account insights that drive revenue growth. With the account placed at the center of the data model, all analysis focuses on the account journey. Adding a new layer of entities (accounts, opportunities, and buying groups) on top of p

From defining your “Why” to delivering a winning pitch! Your Workfront instance delivers value every day, but are you sharing that story in a way that gets the recognition, support, and resources you deserve?  During the workshop , we worked through slides together to create a customizable deck to help define your organization’s Workfront “why,” report your results, and communicate your wins in a way that resonates with executives, peers, and end users.  Thanks to everyone who attended live and shared their ideas and best practices!  If you weren’t able to make it to the session, no worries!   Below, you'll find links to the workshop recording, slide deck, and resources:   Workshop recording  Event Presentation Slide Deck PDF  Customizable Slide Deck (with notes best practices shared during the session)  NOTE: When you click the link, this will download to your computer as a PPT file  Links shared in the chat:  [Event Fo

In our last Edge Data Collection Concepts blog, we introduced the concept of the data object as a flexible and schema-free method to collect data for Adobe Experience Cloud solutions. In this post, we'll dive deeper into how you can use the data object to implement Adobe Analytics. Whether you're migrating from AppMeasurement.js or starting fresh with Web SDK, the data object offers a straightforward method of implementation.   When configured as discussed below, the data object will contain values immediately recognizable to Analytics and to implementers of Analytics. If you previously set s.eVar1 to a value of "foo", setting data.__adobe.analytics.eVar1 to "foo" achieves the same result and can be done very simply in the Tags interface similarly to how those values can be set when using AppMeasurement. Implementing the Data Object The data object starts as an empty variable, and we can build up and clear values with each of our rules in a way that is similar to how we set

Mark your calendars! On Wednesday, October 22 at 1 PM CDT, the San Antonio Marketo User Group (MUG) is bringing you a powerhouse session:“Building a Center of Excellence for the Year Ahead” led by none other than Adobe Champion Carissa Russell. Whether you're looking to streamline your Marketo instance, refresh your strategy, or set your team up for scalable success in 2026, this virtual meetup is packed with actionable insights. Carissa will share her favorite tips, tricks, and frameworks for building a Center of Excellence that drives results and empowers your marketing operations.   Register Here : https://mugs.marketo.com/events/details/marketo-san-antonio-presents-marketo-san-antonio-presents-building-a-center-of-excellence-for-the-year-ahead/

Last updated date: October 28th, 2025   Hi Marketo Engage Community,    If you are a Marketo Engage admin, look no further! We understand that you’re under constant pressure to keep your database clean, efficient, and ready to deliver on the expectations of both marketing and sales teams. That's why we developed this practical, peer-led session, focusing on proven strategies and actionable checklists to help you push clean, reliable data to CRM—accelerating pipeline velocity and boosting revenue.   Hear from Adobe Marketo Engage Champion, Miray Vu (@miray), to understand the critical role of database hygiene in syncing Marketo Engage with CRM and empowering your organization to close more deals, faster.   In this On-Demand webinar, you’ll learn about: Why data hygiene matters for CRM integration and how clean data impacts business outcomes. Options for building a sustainable data hygiene process using Trigger/Batch campaign or Executable campaign, and how to i

Translate AEM tag titles for different languages and read the translated tag titles using Java code by Debal DasRead the complete article here : https://medium.com/@debal.india2014/translate-aem-tag-titles-for-different-languages-and-read-the-translated-tag-titles-using-java-code-2bbe4ee4a979 Q&APlease use this thread to ask questions relating to this article

Your feedback matters! Share how your using AI today and what support you need.   This short survey helps us design the right training to support your work. This survey is for marketing practitioners who are using or plan to use AI tools (Adobe or non-Adobe).   Submit Survey Now

Hello AEP Community 👋   With the September release, Adobe introduced the full release of Agent Orchestrator — the new agentic AI layer inside Adobe Experience Platform.   👉 What it does:   Powers AI Assistant with conversational workflows Uses a reasoning engine to adapt plans step by step Leverages specialized agents like Audience Agent, Data Insights Agent, Journey Agent, Experimentation Agent, and Product Support Agent Combines insights across Adobe Experience Cloud to deliver clear, unified answers     Now that Agent Orchestrator is fully released, I’d love to hear from you:   👉 How do you see Agent Orchestrator (and AI agents in general) impacting your daily workflows in AEP? 👉 Which of the new agents are you most excited to try out?   Let’s share thoughts, experiences, and best practices to help the community explore this new capability together. URL: https://experienceleague.adobe.com/en/docs/exper

As you read on, you might think I’ve contrived a situation with an infinitesimal chance of happening in real life, just for the love of blogging. But this just happened to a user who posted on the Nation!   So here’s the weirdest Marketo Forms factoid you may ever learn: if the 20th field added to a form has an empty name, you’ll get this generic error on submit: And inspecting the HTTP 400 response shows: { "message" : "checksum invalid", "error" : true, "errorCode" : "400" }     Hold on, a form field can have an empty name??? Well, no. An <input name> and <input name=""> are both prohibited by the HTML standard. A native HTML <form> submit will not send values for those inputs.   But while Marketo forms use standard HTML <input> elements — a very good thing, I always take care to say! — the data that goes on the wire is assembled using JS. (Most modern forms do this.)   The Forms 2.0 API lets you add a hidden field with an emp

Hello,   We are currently on AEM 6.5 and planning Cloud Migration. Noticed that new Cloud onboardings are based on Java 21.   So, if we move to Cloud directly, we would not have Managed Services support for Java 21 migration.   Wondering if we should move Java 21 with 6.5 LTS and then plan for Cloud. Any suggestions? Specially for Assets with Asset Share   Any feedback on challenges faced in Java 21 migration? 

  ResourceFilterStream: An Optimized Alternative to Query Builder in AEM       by @mayursatav    Introduction Efficiently querying content is a fundamental challenge in Adobe Experience Manager (AEM). While the Query Builder is a powerful and widely used tool, it can become a performance bottleneck when dealing with large result sets, potentially leading to high memory consumption and slow response times. The ResourceFilterStream offers a highly optimized, server-side alternative for filtering resources, providing a memory-efficient and often faster solution for specific use cases. Understanding when and how to leverage ResourceFilterStream can significantly improve the performance and stability of your AEM application. Key points For developers building scalable AEM solutions, optimizing content queries is crucial. ResourceFilterStream provides a powerful tool for filtering large resource trees without the memory over

Is your Workfront setup streamlining resource planning or creating friction?    Join us on Thursday, October 16, 2025, where Tim Brooks (@timothybr), Manager of Technical Program Management at Deloitte, will share how Fusion helped his team simplify work allocation and PTO tracking.    Tim will share how he replaced free-text fields and rigid sizing tiers with an automated, scalable solution that improves accuracy and reduces planning stress. You’ll also learn how Fusion enables real-time PTO visibility and reporting, while empowering leaders to drive adoption through automation and insight sharing.    You’ll learn how to:    Use Fusion to replace free-text planned hours with a scalable, picklist-based effort estimation model Automate resource allocation based on deployment levels and work duration    Notify managers of PTO submissions and generate planning reports using Fusion    Boost adoption, autonomy, and efficiency

  We had a great session at our Chicago office as we hosted the AEM Midwest Chapter's 9th meeting in the community! Held last Thursday, 9/18, we enjoyed deep-dish pizza (a real Chicago treat!) and beverages and had a great discussion with other partners on a topic that everyone's talking about: AI.    Although I was the main speaker that brought the topics, there were plenty of questions from our attendees including Eric from Huge, Jake from Bounteous, and Celinah from Perficient. That made the discussion both collaborative and informative, which is exactly what we're trying to achieve with these meetings.   👉A couple of Highlights from what we discussed: Everyone is eager to explore the possibilities of using Agentic AI, particularly with Sites Optimizer and LLM Optimizer Everyone has a wish-list of items they'd like to see incorporated into practical use of AI Assistants in Cloud Manager Generative AI is a super-cool feature, and seeing it incorporated

I need expert input - we develop multipage court forms that on the last page have three buttons, Print, Save, and Clear. These buttons are in the footer of a master page. We have them set to Visible (Screen Only), but they show up in print. We don't want them to. Must we move them to content pages to achieve this?Thanks!