Product Communities

Authors: Jim Snyder, Arava Sai Kumar, and Kimberly Leung (@kimberlyl468851) This post explores how we select the best attribution model in a data-driven way using Adobe’s Attribution Lift Measure (ALM). This approach avoids the need for expensive experiments or simulations to evaluate the effectiveness of both traditional rules-based and sophisticated machine-learning-based attribution models. Marketing teams frequently use attributional models to understand what marketing investments like campaigns and advertisements deserve credit for conversions, such as purchasing a product. These models work by assigning a fraction of credit to each advertisement (or marketing touchpoint) along their consumers’ journeys. With this information, marketers can better design future campaigns, bid efficiently on advertising space, and optimize their marketing spend to maximize return on investment. There is one caveat here. The ability to do this effectively depends significantly on the marketer’s ch

Authors: Christopher Hoffmann (@cdhoffmann) and Jiabin Geng (@shalehaha) In this blog, we give you the step by step tutorial on how you can build a mobile widget with Apple’s WidgetKit and Adobe Experience Platform Mobile SDKs. With the launch of iOS 14, Apple has introduced various new technologies. One such technology is WidgetKit, which gives developers the API to create their own home screen widgets on iOS. Widgets present relevant information at a glance and can be pinned in different sizes on any home screen page. Widgets are a great opportunity to provide another means of engagement for users. Users can interact with widgets by simply tapping them to be taken into the corresponding application via a deep link. They can also be made user-configurable to allow users to personalize them. With this, Widgets add a layer of customization that will allow users to spice up their home screens, while also providing users with relevant information and a quick access point into the correspo

Author: Jaemi Bremner (@Jaemi_Bremner), Baubak Gandomi. This is an article about a view we have adopted at Adobe Campaign regarding the tests we write, and how this helps writing end-to-end tests in enterprise software. At first, we set out like most people to write a set of tests that tested our application. The problem we discovered is that, at least in our case, applications no longer work alone, and in many enterprise applications your product is usually part of a bigger whole. This means that there are other teams that will need to write scenarios that pass through your product. We decided on adopting a design and methodology, we call Test-as-a-Product, that allows people outside of your team to use your tests in their scenarios. This approach had a lot of consequences, which led to a new discipline we now call “Test-as-a-Product” in writing tests. This article will share these insights. I hope it will help you in designing your frameworks and libraries. Design over Technology I

Authors: Yeshwanth Vijaykumar, Zhengping Wang (@zp_wang), and Jayna Patel In this blog post, we are going to go over how the data lake house architecture at Adobe Experience Platform combines with the Real-time Customer Profile architecture to increase our Apache Spark Batch workload throughputs and reduce costs while maintaining functionality. Adobe Experience Platform enables you to drive coordinated, consistent, and relevant experiences for your customers no matter where or when they interact with your brand. With Adobe Experience Platform Real-time Customer Profile, you can see a holistic view of each individual customer that combines data from multiple channels, including online, offline, CRM, and third-party data. It allows you to consolidate your disparate customer data into a unified view offering an actionable, timestamped account of every customer interaction. Architecture Overview Given that the Adobe Experience Platform assimilates data from various sources, Real-time Cust

Authors: Mark J. Becker (@MarkBecker), Markus Haack (@mhaack), and Jody Arthur This is the first part of a series of the new headless architecture for Adobe Experience Manager. In this post, Adobe Experience Cloud introduces its Adobe Experience Manager Headless Extension for PWA Studio that enables developers to leverage headless architectures to build app-like experiences for their customers that are fast, secure, and delightful on any device, mobile or desktop. Adobe Experience Manager provides the most innovation-friendly content tools in the market. Adobe Experience Manager enables you to more easily use and reuse your content across the web, mobile, and emerging channels such as IoT devices. Now, Adobe is introducing a new extension that enables Adobe Experience Manager authors to manage rich content and commerce experiences for the progressive web apps (PWAs) they build in PWA Studio by Adobe Commerce, powered by Magento. In this blog, we’ll discuss how these powerful tools ca

Our events team would love your feedback on attending our past events including Summit and MAX: https://www.surveymonkey.com/r/DDSR9LJ   Please take a few minutes out of your day to complete the below survey by Thursday, September 30.   Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers.   Thank you!

Our events team would love your feedback on attending our past events including Summit and MAX: https://www.surveymonkey.com/r/DDSR9LJ   Please take a few minutes out of your day to complete the below survey by Thursday, September 30.   Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers.   Thank you!

Hello everyone,  Can anyone from internal technical team let us know when Adobe public repo (https://repo.adobe.com/nexus/content/repositories/public) will he up for normal usage.  Thanks and regards, Shailesh 

Hi,   Our events team would love your feedback on attending our past events including Summit and MAX. Please take a few minutes out of your day to complete the below survey by Thursday, September 30. Your feedback is crucial in helping us to continue to reimagine the events and experiences we create for our customers. Thank you.   https://www.surveymonkey.com/r/DDSR9LJ

Use this thread to ask any questions related to the course Configure Journey Optimizer for Journey Administrators. Experts are monitoring this thread to ensure your questions are answered. 

One common question is : how do I restrain some records from flowing from SFDC to Marketo when that cannot be handled with simple Salesforce sharing rules. For instance, making sure that inactive contacts or even contacts without emails do not pack into the Marketo DB and count against the licence. The answer is often to add a "Sync with Marketo" field and use it to filter out some records.But the devil is in the details, so we ran a comprehensive test on how the "Sync with Marketo" really works and came back with a few interesting findings.Finding #1: the only value of the field that matters is the one from SFDC.I had read it already from Support, but, as St Thomas, we did some testing to verify it: if the field have a value on SFDC and another one in Marketo, on a same lead / contact, the value that determines whether or not the sync will happen is the one from SFDC. So if the field is set to "True" in SFDC, it will sync, otherwise it will not, whatever the value of the field in Mark

 Use this thread to ask any questions related to the course Configure and Manage Data in Journey Optimizer for Data Engineers. Experts are monitoring this thread to ensure your questions are answered.

Use this thread to ask any questions related to the Managing creative workflows using Workfront and Assets Essentials course on Experience League. Experts are monitoring this thread to ensure your questions are answered.

Use this thread to ask any questions related to the course Get started with Journey Optimizer for Journey Administrators and Managers. Experts are monitoring this thread to ensure your questions are answered.

I am happy to announce that we just released the first three Journey Optimizer courses on Experience League: Get started with Journey Optimizer for Journey Administrators and Managers Configure and Manage Data in Journey Optimizer for Data EngineersConfigure Journey Optimizer for Journey Administrators

With the summer '21 product release of AEP, we'd love to get your feedback on the new features. As Experience Platform users, I'd love to grant you access to a sandbox environment and have you try out some tasks. If you have 30-minutes before September 20th, schedule a time to try it out and share your thoughts with the product team with this link: https://experiencecloudpanel.adobe.com/c/r/TechAEPTTV4 After you've signed up, you will get an calendar invite with a link to the study. Feel free to use that link to log in and start the study after your scheduled start time. Please note you cannot start before the time you sign up for. Here is 5-minute video introduction to learn more about AEP if want a little background before participating in the study.

I keep forgetting to post this, but today it was particularly annoying. Why do we have have to have the tab ACTIVE in order to get the data to display and load?  I typically open Workspace and then launch different reports into separate tabs in my browser, but the Workspace doesn't load until I actually navigate to that tab.  Why am I not able to load your tabs in the background like so many other sites?This is super annoying when I'm trying to open multiple reports at one time and trying to SAVE time!

Hello   We are getting issue with SMTP configuration. We tried debugging it and found these logsDEBUG SMTP: protocolConnect returning false, host=[HOST], user=crx, password=<null> We are passing username n password on cq mail service n it seems it not picking those username/pwd Any idea what can be the issue? ThanksDipti

I have a fresh AEM Forms 6.3 Quickstar jar running with installed forms package. I want to display a document of record pdf at submission of the form.I created a new form and set "document of record template cofiguration" to generate document of record.1. The preview preview button for the document of record in edit mode does not work and throws :Internal Server ErrorCannot serve request to /content/xfaforms/profiles/default.print.pdf in com.adobe.forms.web.servlets.LCFormsRenderServletRequest Progress:      0 TIMER_START{Request Processing}      5 COMMENT timer_end format is {<elapsed microseconds>,<timer name>} <optional message>     12 LOG Method=GET, PathInfo=null     17 TIMER_START{handleSecurity}   1719 TIMER_END{1700,handleSecurity} authenticator org.apache.sling.auth.core.impl.SlingAuthenticator@609bbdb1 returns true   2017 TIMER_START{ResourceResoluti

Hi, I am trying to download data from public accessible file url also downloading data has been scheduled(For every 15minutes) in ACC but at one point of time I got below error.  Also, I have trigger which will run for every 1 hour in headless app. 14/09/2021 19:15:49 httpTransfer HTTP reply 503: CRL-290046 Service Unavailable - The server is currently unable to handle the request due to a temporary overloading or maintenance of the server. ThanksNaveen

Adobe Developers Live brings together Adobe developers and experience builders with diverse backgrounds and a singular purpose – to create incredible end-to-end experiences. This two-day conference will feature important developer updates, technical sessions and community networking opportunities. Adobe product teams across Adobe Experience Cloud, Document Cloud and Creative Cloud will showcase the latest tech advances and developer tools powering design, content creation workflows, document services and customer experience management across industries.   Registration for Adobe Developers Live is now open. Join us for a two-day conference featuring important developer updates, technical sessions, and community networking opportunities. https://adobe.ly/3kPIQEF #AdobeDevelopers

Author: JB Creusat The Adobe Experience Platform Web SDK (AEP Web SDK) is now available and brings significant performance improvements but also changes in terms of data collection. One of the first questions is whether Visitor identification will be impacted. In this article, we will explain how the migration to the AEP Web SDK works and how to plan. While the different libraries required by Adobe Analytics, Target and Audience Manager are being replaced by a single SDK, the Experience Cloud ID (ECID) remains as the way to identify your visitors. The VisitorAPI.js is no more longer required when you are using the AEP Web SDK. If you are using Adobe Launch, you will simply remove the ECID Extension and check the box for the ECID migration in your AEP Web SDK Extension. One pre-requisite for this simple migration is that your implementation is fully on the ECID. If you are not sure, a first test is to compare Unique Visitors against Visitors with Experience Cloud ID. With Adobe Launch

Author: Jaemi Bremner In this post, we’ll explore how Adobe solutions fit together to provide a consistent customer experience. We’re going to focus on how to best use real-time data such as GPS coordinates, stock availability, or weather forecast with Adobe Experience Platform offer decisioning engine to propose contextual, relevant content to our customers.  With the ever-increasing usage of mobile devices, brands have more and more data at their disposal to build innovative and relevant ways to interact with their prospects and customers. A mobile app is a channel of choice for marketers to provide relevant and contextual customer experiences. Think of all the IoT devices brands can also leverage: vehicles, bicycles, health, and fitness trackers, these are a gold mine waiting for action in the company's data lake. From real-time contextual alerts to augmented reality features and proactive maintenance, there’s a wide range of customer experiences the marketing team can think o

Author: Jaemi Bremner In this article, we would look at a very simple demonstration of how we can use the linear regression model to predict the estimated revenue based on the number of texts sent out in Adobe Analytics and would compare the calculations using sklearn. In this digital age, businesses are collecting huge amounts of data to gain insights about their customers, serve them with relevant content, and to optimize their business. One key part of optimization is to make the best use of the marketing spend on the most influential channels based on the impact each channel/touchpoint has on a conversion. One way to align the marketing spend for different campaigns is to get their impact on conversion and try adjusting the spend for all channels such that the conversions are high. Businesses use multiple statistical approaches to attain this level of optimization. Adobe Analytics helps us with some out of the box metrics which makes the life easier for a marketer to use thes

Just like it’s never too early to start your holiday shopping, it’s never too early to start planning for a wildly successful holiday marketing campaign. With Adobe Campaign, you can design, plan, and execute campaigns that will make all your organization’s holiday wishes come true. But do you know all the tips for running campaigns that will finish the year out with a bang?  Join us for a live discussion featuring three Adobe experts who have eons of collective expertise in doing just that. We’ll talk about deliverability and execution best practices and show you hands on tips and tricks in Adobe Campaign, on how to make your deliveries stand out. https://experienceleague.adobe.com/docs/experience-league-live-events/events/overview.html