Product Communities

Shout out to Andy Schneider for letting me brainstorm with him!   It’s been a question many of my clients have had, particularly with the announcement of Customer Journey Analytics B2B at Adobe Summit this year: where do I use Marketo Measure vs. other B2B analytics tools?   It’s important to understand that attribution is a specific subset of analytics. Analytics, particularly journey-type analytics, focuses on analyzing overall business performance, customer behavior, and marketing campaign effectiveness, while revenue attribution – such as that provided by Marketo Measure - specifically focuses on measuring the impact of individual touchpoints and channels on lead and sales conversions within the B2B customer journey.   B2B journey analytics involves collecting, analyzing, and interpreting data about various aspects of a business, including customer behavior, sales performance, marketing campaign results, and overall business operations. Its goal is to gain insights i

Hey Community Members,Think you’ve got what it takes to lead, inspire, and shape the future of Adobe products? Then it’s time to throw your hat in the ring and join the Adobe Champion Program – Class of 2025–2026!The Adobe Champion Program recognizes expert practitioners who play key roles as thought leaders and product leaders by:Sharing their expertise and best practices to support learning in the broader Adobe communityEngaging in exclusive thought leadership and personal branding opportunities (e.g., speaking at Adobe-sponsored events, creating high-visibility content featured in Perspectives, etc.)Collaborating with product and engineering leadership to provide valuable and influential solution feedback influencing product roadmap.Champions are globally recognized as the most passionate and strategic product experts, so don’t miss your chance to be part of the class of 2025-2026! Applications will be reviewed by a panel of Adobe judges, and, if selected, you will embark on a

Details The features in this release focus on Experience Manager Sites, Forms, Assets, and Cloud Foundation innovations and include the following: AEM Sites: Content Fragment Commenting AEM Forms: Interactive Communications with AEM Forms AEM Assets:  Dynamic Media Templates Dynamic Media Delivery Reports AEM Cloud Foundation: Build with Java 17 or 21 Release Overview Video Watch the comprehensive release overview video to get an in-depth understanding of the enhancements brought by AEM 2024.11.0. Seed Q&A Please use this thread to ask questions related to this release. See all the Previous Releases here and Current Release Notes here.

  We’re thrilled to share with you that Adobe Real-Time CDP was named the highest designated leader in Everest Group Customer Data Platform (CDP) Products PEAK Matrix Assessment 2025! It is truly an honor to have received this recognition and validation, and to have done so for the second straight time; we were also the top leader in the inaugural edition of this report, which published in 2023. We take this report as strong validation that our vision and current capabilities are meeting customers’ expectations at this critical time.   Everest Group shared that “Adobe has a strong global presence through an extensive technology and SI partner ecosystem”. In their report, Adobe was recognized for: A strong global and ecosystem footprint – the ability to service customers of all types and geographies, supported by our strong partner network Cleanroom investments to solve for acquisition strategy – helping enterprises solve for top of funnel use cases with innovative technolog

Whether you're a new inheritor of an Adobe Workfront instance or a seasoned manager, beginning with a methodical assessment is your gateway to sustained success.   Join this essential session on Thursday, June 5th, 10 AM - 11 AM PST, where we'll guide you through evaluating your instance with precision and intention—spotting strengths, identifying potential improvements, and creating a foundation for expandable enhancements.   You'll discover techniques to:   Perform a comprehensive instance review using built-in system tools Assess organizational structure, naming protocols, and process flows Reveal operational bottlenecks, duplications, and control weaknesses Pinpoint opportunities for automation and feature implementation   This workshop is perfect for professionals assuming responsibility for an established Workfront environment—or those simply ready to optimize and elevate performance!   Register Now

The Evolution of AEM Sites Tutorial by gdWebctOverviewNow, you can easily evaluate AEM features in context and minimal configuration. Demos include Sites, SPA Editor, Commerce and advanced features of Assets. AEM beginners will be happy to know that newly included Documentation Journeys provide a narrative approach to AEM documentation, which should help along with the visual guidance provided related in Adobe Experience Cloud videos.For example, here is how GraphQL editor in the browser displays the content fragment requests and how code is rendered and automatically parsed. For more, make sure to hop over to the full headless and GraphQL tutorial.Start out by learning more about the cloud onboarding journey Learn about the changes that happen from AEM sites as a Cloud Service, what's new and what's different. Then, if you enjoy "learning by doing" and want to get up to speed with AEM headless capabilities, check out the headless CMS tutorials.Q&APlease use thi

Encountered a weird behaviour in one of the environment.I have a page /content/sites/na/us/en/samplepage when I have browsed this /content/sites/na/us/en/samplepage.infinity.json  in one of the environment I am able to get JSON results where as in other environment I am getting plain html. Suprisingly both environment have the same code package deployed but having the differences in serving the content.*there is no dispatcher involved in both environments, So where do I start to figure out the root cause !!!Thanks in advance... 🙂

Authors: @agregg @ben-maloney @danny-miller  Data Governance, honoring consent preferences, and data access control are three foundational pillars for building customer trust and are critical pieces to get right during your Adobe Experience Platform implementation and ongoing use of the platform. According to Adobe’s 2022 Trust Report, 79% of consumers stated that they were concerned about how companies are using their data. We are starting a blog series that will cover how different tools within AEP can support each of these pillars. Today, we’ll focus on Data Governance and AEP’s DULE (Data Usage Label Enforcement) framework.  First off, let’s talk about what we mean we say “data governance”. In this context we are referring to restricting the usage of data outside of platform due to organizational needs or contractual obligations. With so much first party data available in the tool and cross-channel activation opportunities that bring many dif

Test Automation on AEMaaCS (part 1) by @daniel-strmecki   Introduction AEM as a Cloud Service (AEMaaCS) shifts Adobe Experience Manager from a release-based model to a continuously delivered, cloud-native platform. Manual testing simply can't keep up with the pace of deployments, so test automation is now even more important to ensure quality, performance, and stability. Therefore, the move from on-prem AEM to AEMaaCS also demands a shift in testing strategy.An important consideration is that Adobe-developed code is continuously updated and merged with customer code, which needs to keep up with it in every release. This shared responsibility model increases the risk of unintended side effects or regressions, making automated regression testing even more essential.In this post, we'll explore different test types recommended for use on AEMaaCS projects. In part one, we'll examine unit, user interface (UI), and frontend vs backend performance testing. Then, in part tw

As seasoned Marketo Engage users, we’ve built sophisticated lifecycle models, orchestrated complex nurture programs, and fine-tuned our segmentation strategies. But with the introduction of Adobe Journey Optimizer B2B (AJO B2B), many of us are asking: how does it compare—and more importantly, how does it complement what we already do in Marketo?   Marketo Engage: The “OG” and Proven Powerhouse Marketo Engage remains the gold standard for B2B marketing automation. Its strengths lie in: Lifecycle Management: Granular control over lead progression and scoring at a per-record level. Programmatic Flexibility: Supports nearly every B2B use case. CRM Integration: Deep native integrations with Salesforce and Microsoft Dynamics. Tokenization and Personalization: Scalable personalization across channels, deep persona- and activity-based personalization B2B: Journey Intelligence at the Account Level AJO B2B is a complementary layer built on Adobe Experience Platform (AEP). It introduces ca

Hello Experts, I have issue with overflowLeader processing in pages other than first one. In my logic I am dynamically hiding some columns based on the data (zero columns are hidden). This is implemented and works very well but only on 1st page. Required columns are hidden in overflowLeader and data rows:I even changed the label of one of the columns from the code to check if specific data can be accessed. It looks good.But on the second page everything falls apart:Font sizes, .presence = "hidden" settings, even the simplest .rawValue = "TEST"; setting is not applied. Similar setting (font sizes, hiding of columns works fine for data rows - that is why the layout is broken on second page).I am looking for your kind support to help find a way of accessing overflowLeader properties on the second (and subsequent) pages as it seems that my: data.Body.Table.IM_TAB.overflowLeader::initialize is working for 1st page only. I tried all the events under it ... no luck 😞 All hints ar

Attention all Adobe Experience Platform practitioners. We will be closing applications today at 5pm PST. Last chance to:🌟 Gain exclusive access to Adobe insights🤝 Connect with a global network of passionate peers🎤 Share your voice and inspire others🏆 Be recognized as a leader in the community Be sure to get your application submitted today- https://event.adobe.com/2025championapp-AEP?cgen=65FN7HS9&mv=other&mv2=Acrobat-Web

I am trying to leverage Adobe PDF Auto tag API. I already have all the PDFs hosted on AEM assets. I am looking for OOTB way to generating asset id for the pdfs to perform the API operation without need to uploading the PDFs to Adobe server again. 

Hi All, Brainstorming some way to manage the Integration Service Account in Workfront. As we are slowly moving from API Keys to OAuth2 Authentication. It would be interesting to know what the best practice or approach to manage it. I notice for OAuth2 Authentication can only create up to a total of 10 OAuth2 Applications, and this would be an issue as we might be exceeding it.  Thanks in advance! Regards,Bryan

Imagine you are collecting data from your website via streaming using HTTP API. As people browse and do things on the site, that data is being collected. You wish to create audiences using that event data and want to activate those audiences to a cloud storage destination such as S3 or SFTP. However, you are aware you are unable to map experience event data within the destination connectors. This makes it impossible to activate the audiences to such destinations. Secondly, imagine once on the site, people can either authenticate (log in) or choose not to (unauthenticated/anonymous users). In cases where an individual arrives at the site multiple times in a month but does not log in, you want to collect behaviors of such anonymous users over time until they eventually log in. Once they do, you wish to connect their past behaviors to their current known identity.  How do you design a data model that allows you to accomplish all of the above? There are a few approaches

Smart Crop coordinates rely on the aspect ratio. This means that for the different smart crop configurations within an image profile, if the aspect ratio remains consistent for the additional dimensions in the image profile, the same aspect ratio will be transmitted to Dynamic Media.Consequently, the Smart Crop Editor will recommend the same cropping area. As content admin, you can always go in smart crop profile and update the rendition as per your business need if you are not happy with the auto cropping performed by Adobe Sensei. I have captured the steps below for reference.Step 1: Open the image by double clicking it.  Step 2: Click Smart Crop from action bar in the top. Step 3: Edit the smart crop rendition by adjusting the blue border. Step 4: Save once done with editing. Step 5: Publish the image.

When we upload a pdf to DAM, can we pull all metadata from pdf and update the DAM metadata programatically?

Session Details In a world where speed and efficiency are paramount, mastering the art of cache optimization is crucial for delivering a superior user experience. This session is designed to provide you with actionable strategies and techniques to enhance your cache efficiency. Join us to explore practical methods for implementing effective caching strategies, optimizing cache hit ratios, and fine-tuning your cache configurations. Session Recording - Speaker(s) Chaya Sudindrakumar - Sr. Manager at Adobe, Joerg Hoh - Lead Site Reliability Engineer at Adobe & Shubham - Expert CSME at Adobe Session Presentation - https://adobe.ly/MCE    Session Q&A In an AEM Headless setup, what mechanism is used to invalidate cached content fragments in the Dispatcher? Do we need to configure anything additional to ensure cache invalidation when a content fragment is republished?   What happens if only a referenced content fragment is updated, while a persistent query is

AppFolio has seen immense success when using product usage data to onboard and nurture our customers. Using engagement programs and the template provided here for how to structure a product data-driven nurture, written by my incredibly talented colleague @shannonmacq, (LinkedIn) you'll be well on your way to seeing similar marketing successes with your own customers!    Building product-driven nurtures is one of the most powerful options we as marketers have to provide the most relevant onboarding materials, give our customers access to support, and help drive product adoption in one seamless experience. Below is a template for how to think through your first product nurture to create the most tailored experience for your customers.   Stream one:  Welcome Message   Stream One’s objective is to welcome your new customers and help familiarize them with the resources they’ll need for success. You can listen for customers who have just begun their onboarding journe

Hi Marketo Community, @shannonma6 and I presented at the February 2025 Marketo User Group on one of our favorite topics: email operations. From improving deliverability to surfacing meaningful metrics, Shannon created this blog to give a high-level summary of the strategies and best practices we covered during our session. Building and Protecting Your Sender Reputation Your sender reputation directly affects whether your emails land in the inbox. These are some of the foundational steps every team should be following: Authenticate your sending domain: SPF, DKIM, and DMARC are essential. BIMI can also enhance brand recognition. Warm up new IPs or domains: Start slowly, sending to your most engaged users first, and gradually increase volume. Maintain list hygiene: Remove invalid or inactive contacts regularly. Email validation tools are helpful for staying ahead. Stay consistent: Maintain a steady sending volume and cadence to avoid deliverability spikes. Avoid “no-reply” senders:

Applications are now open for the Adobe Workfront Champion Program, inaugural class of 2025/2026! We’re looking for highly skilled and passionate Workfront customer/partner practitioners. The application window will close on June 10th. Don’t miss this chance to elevate your impact, build your brand, and become part of an elite group of Adobe advocates. Apply today: https://event.adobe.com/2025championapp-Workfront?trackingid=X6FJHGWG ICYMI: The recording from our May 15th informational webinar is on this blog page: https://experienceleague.adobe.com/en/docs/events/learn-from-your-peers-recordings/adobe-champion-application. Lots of information on the program, what it’s like to be an Adobe Champion, and tips for submitting your application. Good luck!

Dear Adobe Campaign Community, Your time is precious, and we understand the importance of efficiency when it comes to troubleshooting issues with Adobe Campaign.That's why we're excited to again bring you our carefully curated collection of Top KCS (Knowledge-Base) Articles for May 2025, designed to help you resolve common challenges swiftly and effectively. Our Top KCS Articles are your shortcut to: Quickly identifying and resolving recurring issues.Accessing expert insights and best practices for Adobe Campaign.Streamlining your troubleshooting process for maximum productivity.Empowering yourself with the knowledge to tackle any campaign-related problem head-on. Why spend hours searching for solutions, when our Top KCS Articles have already done the heavy lifting for you?Let us help you save time so you can focus on what truly matters – creating exceptional campaigns with Adobe Campaign. Start supercharging your problem-solving skills today by exploring

Integrations in Adobe Campaign Quick links: Tuesday Tech Bytes Series 2023   Lets check out few Integrations of Adobe Campaign with Adobe Analytics, Adobe Experience Manager (AEM), Snowflake. Analytics Integration: Adobe Campaign can be integrated with Adobe Analytics to send all the utm parameters like no of clicks, no of opens, unique clicks, sent, total bounces, unsubscribes from the attributes and indicator values in the Adobe Campaign Schemas. Pre-requisites:  The Web Analytics connector add-on must be installed on your environment, through the dedicated package. Create the report suite and configure all the variables required in Adobe Analytics Get all the Variables and events information from the Adobe Analytics Team to map them into the Adobe Analytics External account. Now in Adobe Campaign Classic, Install the Integration with the Adobe Experience Cloud built-in package (Tools > Advanced > Import Package > Install a standard package > Select

Hello, I'm following the guide to enable form core components (https://experienceleague.adobe.com/en/docs/experience-manager-65/content/forms/adaptive-forms-core-components/enable-adaptive-forms-core-components) MVN build works ok, but when I go and create a new Adaptive Form, I get the below error:Compilation errors in org/apache/sling/scripting/sightly/apps/myform/components/adaptiveForm/page/customheaderlibs__002e__html.java: Line 43, column 2006 : com.adobe.cq.forms.core.components.models.form.FormStructureParser cannot be resolved to a type I'm using the below versions in my pom.xml:<core.wcm.components.version>2.24.6</core.wcm.components.version> <core.forms.components.version>1.1.66</core.forms.components.version> <core.forms.components.af.version>1.1.66</core.forms.components.af.version> Thanks,David

  Surprise! Just when you were starting to get excited for Adobe Summit London I’m thrilled to announce the return of Analytics Rockstar to London! This fun session is sure to be a highlight, bringing together the brightest minds in Adobe Analytics to share their top tips and tricks. If you’ve attended Summit in-person or virtually before, then you might have witnessed this fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks. At minimum - sign up for the Analytics & Appetisers event today!   Is 2025 the year you decide to climb up on stage to share your own special tips and tricks? To be considered for the Analytics Rockstar competition, you must submit your two best Adobe Analytics or Adobe Customer Journey Analytics tips using this online form. To give some context for the kinds of tips we’re looking for, here’s what each panelist presented at Summit 2025's Analytics Rockstar session:   Jeff Bloomer (S