From Campaign v7 to v8, what's the biggest challenge?
Migrating from Adobe Campaign v7 (or earlier) to v8, or even jumping to AJO, and sometimes feels like a raffle. You prepare everything… but you’re never 100% sure how smooth it will be.
From what I’ve seen, many customers forget some of the big advantages with v8:-It’s available as a Managed Cloud Service.-It runs on a hybrid architecture.-It introduces full federated data access, a game-changer for working with data at scale.
And yet, the hardest parts aren’t always technical:
Data foundations → if your model isn’t clear and audiences aren’t stitched, migrations get messy.
Organizational alignment → setup is easy; getting approvals from different teams and buy-in is not.
Mindset shift → v8 and AJO bring new interfaces, new workflows, and the challenge of true adoption.
Some solutions, that I've seen that work well:
Define a clear roadmap.
Prioritize countries or business units to phase rollouts and keep it going.
Don't forget to test, test, test to avoid unexpected su
