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Introduction Real-time bidding (RTB) is a fundamental component of Demand Side Platforms (DSPs) within the realm of programmatic advertising. It enables advertisers and publishers (website owners) to purchase and sell ad inventory in real time through digital auctions. Left image: A publisher page with an ad space(usually referred as impression opportunity or ad-slot). An example of where a Demand Side Platform would bid for an ad slot. More information on Adobe DSP Right image: An auction flow with that is completed within 100ms.. Publishers work with Supply Side Platforms (SSP) to auction ad-slot availability to various Demand Side Platforms (DSPs or Buyers) through bid requests (usually a http request), whenever a visitor lands on a webpage. DSPs decide to bid or not based on various targeting criteria. The exchange selects the winning ad and delivers it. More information on Adobe SSP partners. At Adobe, we manage more than 400 billion auctions each day, all while maintaini
Adobe Journey Optimizer Business Practitioner Professional free online training with exam preparation. Have a question about the AJO Foundations course, AJO Business Practitioner Professional course, or the Certified Professional exam prep guide listed on the certification information page? Reply to this thread and a learning support specialist will respond to you. We follow the Adobe Experience League Community Forum Guidelines in this discussion thread. If the response resolves your question, consider giving a Like to the learning specialist who replied. We appreciate the kudos! Questions outside the scope of the online courses and exam preparation guide will be directed to the main community forum page.
As of the October 2026 release, the Adobe Marketo Engage Email Designer possesses nearly all of the core capabilities of the old editor, while boasting powerful new features like AI assistance, Image to HTML, Brand themes, and more. This is a big milestone, as now all users can confidently utilize a Designer that expands email creation functionality, integrates with modern tools, and enhances collaboration. Shared capabilities Let’s take a look at what features can be found in both the new Designer and the classic editor. Feature Description Classic editor Email Designer Starter templates Out-of-the-box templates to jumpstart campaigns. ✔️ ✔️ Saved templates Reusable designs for efficiency. ✔️ ✔️ Use/create emails in programs Create email assets for specific programs outside of the Design Studio. ✔️ ✔️ Preview/send sample See how emails render before sending. ✔️ ✔&
Join us for the next Adobe Target Community Q&A Coffee Break taking place Wednesday, April 27th, 2022 @ 8am PT - 9am PT ~ Be sure to REGISTER HERE to receive email reminders and a calendar hold ~ We'll be joined by Jim McTiernan aka @jim_mctiernan, Principal Solutions Consultant, who will be signed in here to the Adobe Target Community to chat directly with you on this thread about your Adobe Target questions pertaining to his areas of expertise: Adobe Target Recommendations AB Testing and MVT Personalization Simon Chen aka @simochen, Technical Support Engineer, will also be in the thread to provide further guidance around the above topics with Jim! REQUIREMENTS TO PARTICIPATE Must be signed in to the Community during the 1-hour period Must post a Question about Adobe Target THAT'S IT! *(think of this as the Adobe Target Community equivalent of an AMA, (“Ask Me Anything”), and bring
For your Friday amusement, in case anyone else has had a long week too - In the Spiderman comic books, Uncle Ben famously tells Peter Parker - 'With great power comes great responsibility'. Alas, I did not benefit from having an Uncle Ben, so my paraphrased saying goes, 'With great power comes occasional shenanigans...'. Professional Use-Case: As part of rolling out the Adobe Admin Console, I granted all users in my instance access to our sandbox environment to make sure they had established their Adobe IDs prior to migration of our production instance. While this idea worked well, and allowed us to troubleshoot issues prior to the full roll-out, it also left me worried that some of my team might accidentally continue accessing the sandbox environment and lose the work they had completed there. In theory, I could have waited until we launched production and simply revoked their access to the sandbox, but I wanted to leave that available for training and
Welcome to all the new members who joined this month! We’re excited to have you in the Adobe AEM Community🎉. Whether you’re brand new or have been here a while, this space is all about learning, sharing, and connecting with peers who get what you do every day. In a world where so much is automated and AI-driven, this space is different — it’s built on humans helping humans. Every question asked, every tip shared, every reply left here makes a real difference. If you’re new, this is your first touchpoint — and we’re truly glad you’re here. Think of this thread as a friendly café table where you can pull up a chair, say hi, and get to know others who “get” what you do. To get started, share: What company and role are you in Which feature you’re using most One area you want to get better at How long have you been working with AEM How long have you been using AEM And give us your answer to this month's Ice Breaker question for all to kick things off: 
We’re thrilled to launch the Adobe Certification Masterclass Series — your go-to learning journey for mastering Adobe exams with confidence! Join us for an interactive session where we’ll dive deep into the Adobe Analytics Business Practitioner Professional (AD0-E212) certification. You will get insider insights on the latest exam structure, key topic areas, real-world use cases, and expert tips to help you prepare efficiently and avoid common pitfalls. Whether you’re just beginning your certification journey or looking to renew your credentials, this masterclass will equip you with the knowledge and confidence you need to succeed. 💡 Bonus: We’re giving away a limited number of free Adobe Certification Vouchers to lucky participants! 📅 Date & Time:25 November, 2025 4:00 PM GMT 🏢 Key Takeaways: Understand the AD0-E212 exam structure, topics, and weightage Practice with sample questions and scenario examples Learn common mistakes and exam tips from real
I created a graphql endpoint for my content fragment and it is working fine in author/publisher/dispatcher. Now I am trying to setup cache rule for the AEM persisted query. I followed below doc and setup the dispatcher config. But the cache is not happening at dispatcher level. Note this is AMS (AEM 6.5.22) https://experienceleague.adobe.com/en/docs/experience-manager-learn/getting-started-with-aem-headless/deployments/configurations/dispatcher-filtershttps://experienceleague.adobe.com/en/docs/experience-manager-cloud-service/content/headless/deployment/dispatcher-caching Add the variable to the Dispatcher file global.vars:Define CACHE_GRAPHQL_PERSISTED_QUERIES /src/conf.dispatcher.d/filters/dexa_publish_filters.any/0152 { /type "allow" /method '(GET|POST|OPTIONS)' /url "/graphql/execute.json*" } src/conf.dispatcher.d/cache/dexa_publish_cache.any/0000 { /glob "*" /type "allow"}/0003 { /glob "/graphql/execute*.json" /type "allow"}## Don't cache csrf lo
👋Hi Adobe Experience Platform (AEP) Community! Nice to e-meet you. I’d love to learn from you all when it comes to onboarding as a net new customer. Q: When you were a net new customer implementing AEP from scratch, can you share an asset (for example: links to free courses, documents, videos 📑📚📹) that helped you with onboarding to AEP? In your response to this discussion, can you include: The asset The goal of the asset Who it's for What works well/what does not What learning material is missing/what did you wish you had? This will help us all learn together, and will help me develop future onboarding content for you all. Feel free to browse Perspectives on Experience League here for some examples of the content I will develop with your feedback. Thank you in advance for your time and I look forward from learning from everyone. ❤️
We're excited to announce the very first Workfront Champion Office Hours in which Kaylee Richard will be presenting "OpenAI in Workfront Fusion: Easy Wins for Smarter Workflows." Join us on Tuesday, December 9th at 11 am ET / 8 am PT to learn more. Click this link https://workfront-augs.adobe.com/adobe-workfront-champion-office-hours/ to sign up for the event. --- OpenAI in Workfront Fusion: Easy Wins for Smarter Workflows Curious about using OpenAI inside Workfront Fusion but not sure where to start? This session offers a clear, accessible introduction to building OpenAI-powered workflows—no development background required. Attendees will see how Fusion and OpenAI can work together to automate everyday tasks, including a real-world example that uses OpenAI for proofreading and content enhancement. The session focuses on practical lessons, simple building blocks, and the approachable side of Fusion. Whether you're exploring AI for the first time or look
by Christopher Davis and Kevin ScallyWhen reporting on Target activities, there are often times when a report’s content does not align with expectations. Sometimes this is simply because something isn’t as intuitive as it seems, other times it may occur because there is some troubleshooting to be done. This post compiles some of the “greatest hits” of FAQs & Troubleshooting on Activity Reporting with Target as the reporting source. Check out Part 2 and Part 3, where we cover these same ideas for when you are using A4T as your reporting source (Part 2) and also for when you are using a third-party analytics tool as your reporting source (Part 3)!Understanding Your Success Metrics Target reporting's most common reporting issues center around visitor or success metric counting. When using Target reporting, it is important to understand the success metric you have selected. A full breakdown of success metrics can be found here, but at a high-level, Target can track the
I have just had my first experience of the new experience for the first time. To say it is a retrograde step is an understatement. There now appears to be no option to remove all assignees from a task without manually removing everybody by deleting them and it doesn't have the option to assign a different number of hours to individuals on the same task, thus creating extra work in having to duplicate for each assignee if you want to give them different number of hours.This really breaks a huge part of our work and processes.
If you’re planning to migrate Adobe Analytics and Adobe Target to Edge Data Collection, you may be wondering how this impacts your Analytics for Target (A4T) integration. A4T provides valuable insights into Target activities with Analytics data without duplicating data collection efforts between services. Preserving this integration is critical to maintaining accurate reporting during your Web SDK migration. This blog covers key considerations of A4T with Web SDK, including the importance of migrating both libraries together, validation steps, expected reporting variances, and common pitfalls to avoid. Migrate Libraries Together With Web SDK, A4T stitching is handled automatically behind the scenes by Konductor, the orchestration layer in Edge Network. The big catch is that both systems (Analytics and Target) need to be running on Web SDK for A4T to function. This means AppMeasurement.js and at.js need to be migrated at the same time, at least on a page-by-page basis. While legacy libr
Introduction I've worked with hundreds of Adobe’s clients over the years and have analyzed just as many different data collection setups. One constant theme in my analysis is that every client has a unique way of deploying (what is essentially) the same data collection solution. If a client's solution is doing exactly what it is supposed to do, then I won't make much of an effort to “rock the boat” in terms of their implementation. However, I will intervene and try to provide guidance to those clients that either struggle to address their implementation pain points or would be open to making changes to help bring their already-solid implementation up a notch in quality. During these engagements, I bring as much detail and organization to my solutions as possible&nb
Are you an Adobe Experience Platform user looking to deepen your technical expertise? We’re excited to announce a new beta opportunity: an on-demand learning experience designed to help you master the foundational architecture of Adobe Experience Platform through hands-on practice in your own sandbox environment. What is this beta program? This beta program gives you exclusive access to the Adobe Experience Platform Foundations course and a personal sandbox for hands-on learning. You’ll benefit from expert-led lecture videos and a pre-populated sandbox to apply key concepts provided in the lab guides. This program is a launchpad to accelerate your Adobe Experience Platform implementation knowledge and skills. What will you gain? After completing the program, you will: Understand the “why behind the how” of Adobe Experience Platform’s architecture Learn to design a future-proofed architecture Accelerate your implementa
Short of it -- was able to edit the Planned Hours field, in a submitted Request's Details Overview section, for a Request not in New - pending status. As of this morning, I cannot. Unsure if this is affecting others. I have input a ticket. Long of it - I (sys admin, supposedly full rights) have been doing this successfully for years as the auto-duration puts in the full workday hours for that duration which is inaccurate for ALL of our Requests. We have multiple queues - some that are worked as requests and some that get converted to Projects once approved. To ensure we're not over allocating time to staff (users, roles or teams) it is critical that we are able to change this. In fact, I believe it has even been recommended to be by both prior consultant and within one or more of the many webinars I very gratefully attend. For the requests that will become Projects, I change the status to awaiting feedback - edit assignment, planned hours, and clean up custom fields as needed
We have repeatedly experienced a sync issue between the Proof module and the My Approvals widget. Proofs that have already been approved still show up in the widget as if they are awaiting a decision. Sometimes proofs that are awaiting a decision never appear. This is not a one‑off bug. Over the last 5 months, we've seen this happen at least 4‑5 times. It’s unpredictable and random, which makes it worse- we cannot reliably know whether the widget is telling the truth. To manage this, I have to manually review each proof listed in the widget, check against the actual proof status, and then open support cases when discrepancies are found. This wastes time that could be spent on productive work. More worryingly, this kind of inconsistency damages trust in Workfront. Senior management is a reluctant user already; each time the widget shows an incorrect state, it erodes his confidence in the system, making adoption and reliance less likely. If anyone has any workarounds or suggestions, I'd
Hosted in partnership with Ewan Hruska @ewanhof Field Engineering and Brian Haight of Professional Services, this session walked through 5 different tips you can leverage for automating naming conventions using Workfront Fusion: Tip 1: Establish consistent, long-term naming schemes avoiding frequent changes across related objects. Tip 2: Use unique identifiers (project reference numbers or custom incremental numbers) in naming conventions. Tip 3: Drive naming conventions through request form fields like business unit and region dropdowns. Tip 4: Limit total project name length using Workfront validation rules to prevent character overflow. Tip 5: Balance human readability with AI discoverability by starting names with most useful identifiers. Watch the on-demand recording HERE, download a copy of the slide deck HERE, and check out the .zip file with the Fusion JSON files HERE. Fusion takes time and practice to learn, so if you're just getting started,
In case you missed it, here's a recording of the new Email Designer Office Hours on August 27th, 2025. This session introduced the AI Assistant for content generation in the new Marketo email designer. We demonstrated how to create full email bodies, subject lines, and preheaders using uploaded brand assets (PDFs or content briefs). The walkthrough showed how prompts, tone, and persona targeting shape AI-generated content and how marketers can iterate, rephrase, and refine outputs. The team addressed questions on sending proofs, testing workflows, using brand guidelines for tone and style, inline CSS customization, and HTML editing. Upcoming features like spam scoring integration and background image layering were also previewed. AI-Generated Timestamps Introduction and AI Assistant Overview 1:31 Uploading Brand Assets and Context Files 5:00 Generating Email Body Content with Prompts 8:40 Editing Text, Images, and Iterating on
Does anyone know whatever happened to the Campaign Object beta from 2022? https://solutionpartners.adobe.com/solution-partners/news/2022/08/the-adobe-workfront-campaigns-beta---get-involved-.html Was that ever pushed live or was it put on hold? Any update is helpful.
In case you missed it, here's a recording of the new Email Designer Office Hours on Sept 10th 2025. This session focused on content locking and governance in the new email designer. We demonstrated how to control edit permissions using fragments and templates, showing how admins can lock logos, headers, and footers while allowing limited edits to text or URLs. We detailed the difference between fragments (reusable modules) and templates (master layouts), explained governance options like “editable content only” vs. “read-only,” and clarified how changes propagate. The Q&A covered module migration, dynamic content rollout, HTML component locking, and upcoming reporting and cloning improvements. Chapters Introduction and Poll on Adoption 0:40 Creating Fragments and Enforcing Governance 2:30 Editable Fields and Locked Components 9:00 Publishing and Reusing Fragments 13:00 Creating Templates with Conte
In case you missed it, here's a recording of the new Email Designer Office Hours on Oct 8th 2025. This session introduced two major enhancements: dark mode support and the new collaboration workflow in the Marketo email designer. Product development demonstrated how users can preview and define custom dark mode styles, toggle between light and dark mode, and adjust individual component colors. We clarified client compatibility (Outlook, Gmail, Mac clients) and best practices for logo visibility. The collaboration workflow demo showed how to tag teammates, add threaded comments, resolve discussions, and receive notifications via email and Marketo Pulse. Additional Q&A covered A/B testing timelines, dynamic content rollout, known Outlook bugs, and deprecation timing for the classic editor. AI Generated Timeline Welcome and Agenda Overview 0:09 Poll on Editor Adoption 2:32 Dark Mode Feature Overview 5:44 Editing
In case you missed it, here's a recording of the new Email Designer Office Hours on Nov 5th 2025. The session walked through the newest capabilities in the Marketo Engage Email Designer, including a live demo of Conditional Content alongside updates like Template Converter, A/B testing support, Brand Themes, and Image-to-HTML generation. See how these features streamline personalization, speed up production, and improve governance for modern email workflows. AI-Generated Summary: 2:30 – 16:30 | Conditional Content (live demonstration) Walkthrough of how to enable Conditional Content on an email block and create multiple variants. Demonstrated selecting segments for each variant, adjusting images/content per variant, and understanding top-to-bottom execution order with a default fallback. Emphasized parity with V2 Dynamic Content but redesigned in a new, more intuitive UI. 16:30 – 23:30 | Conditional Content Q&A Covered how variant testing works through
We are currently evaluating migrating our AEM 6.5 implementation to the Cloud Service. However, we’ve encountered a few issues and would appreciate input from organizations that have gone through similar transitions: 1. AMS and Cloud Service - Tech Parity Adobe is recommending AMS, but it means additional operational and development costs. AMS has not received new features at the same pace as AEM Cloud. If our organization wants to adopt new features, especially at a global scale, AMS would not have tech parity. So, features may not be available for China. Has anyone faced this situation? How did your organization overcome these limitations? 2. Asset Share Commons and Content Hub User Limits Currently, we use Asset Share Commons (ASC) with no user limits. Migrating to Content Hub imposes a 250-user limit, which seems highly restrictive. For those who migrated from ASC to Content Hub, what other challenges did you face besides the user limit? Any advice on scaling Content
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