Product Communities

I would like to share some enhancements that were recently released which are aimed at helping our valued marketing users improve productivity in their day-to-day tasks. These are a few that have been requested by our customers thru discussions or come via the Nation Community Ideas in the past. There are more on the way so please so please do continue to check for latest releases and posts by the Product team here:   UI Performance Improvements Various backend optimizations were performed in the back-end to improve UI performance when navigating thru the application and viewing certain screens. Improved Admin User page performance, for faster rendering from navigation. Infrastructure improvements in UI to enable faster caching and loading. Improvements to enable faster data rendering for Smart Lists.   Global and Workspace My Tokens It now possible to make My Tokens available at the Global and Workspace level so that other users are able to use them. Improves productivity

Two upcoming deprecations may impact your integration with Marketo Engage and may require action.    The Marketo Engage SOAP API will be fully deprecated on January 31st 2026.  Please review if you are still using the SOAP API in one or more of your Marketo subscriptions. To avoid disruptions of service, you will need to retire or migrate any services using the SOAP API to the Marketo Engage REST API by January 31st 2026.  Consult the Migration Guide for further information.  Marketo Engage Support is only able to provide the IP address of requests made to the SOAP API.   On January 31st 2026, the Marketo Engage REST API will no longer accept access tokens for authentication and authorization via the ‘access_token’ query parameter.  Please check if one or more of your integrations uses this parameter to authenticate.  To avoid disruptions of service, any services using this parameter to authenticate will need to migrate to using header-based auth

  Hello Everyone!   By now, most of you already know that we have launched the editor and its enablement to all Marketo customers (who have already migrated to IMS) from Feb 5th, 2025.   Here are the highlights you can find in Part 2 of the new designer blog series (in case you missed the first one - Check here)   New features that we added Join the challenge to shape what's next   New features Content Locking Now you can lock specific sections in an email template. Now this supports just locking the full template but also specific sections of the email template. You can even partially lock the content too (eg: allow editing the content but not the structure)         Parameterized Fragments Fragments are reusable content blocks that can be created centrally and inserted into your Emails and Email Templates.      Not only these are reusable content blocks, you can even parameterize the content inside fragments that can be

Greetings, Marketo Nation! As part of the May 2025 release, we are bringing new enhancements to Marketo Engage’s roles and permissions, specifically targeting the new assets powered by the New Email Designer. This update is designed to provide more granular permissions and improve user management. Granular Permission Required In the past, assets created with the New Email Designer lacked specific granular permissions. With the upcoming changes, all existing email permissions under roles will now apply to these new assets created using New Email Designer (Emails, Email templates, Fragments, etc). Users who require access must be granted the relevant email permissions, such as view, edit, and approve.   New Email Designer User List Management To allow access to assets powered by the New Email Designer, users must be included in the Admin page's "New Email Designer" user list. Additionally, appropriate permissions (view email, edit email, approve email, etc.) must be granted for effe

June 2 2025 Update: The new version is now generally available (GA) in all customer instances that have this Marketo add-on! Access to the old version has been extended through June 10 2025.    April 18 2025 Update: The new version (beta) is now live in all customer instances that have this Marketo add-on. Check it out!     View product docs here Contact this alias for Beta feedback: adobe-marketo-advanced-bi-analytics-public-beta@adobe.com       We have always offered an advanced report creation capability for our customers who want to dig deeper into their Marketo data. Many of you use it. You may know it as “Revenue Explorer”, “Advanced Report Builder” or “Advanced BI Analytics”.   I’m very happy to announce we have completely reimagined this solution and plan to begin making it available to entitled customers soon (we believe within the next 60 days)!  Going forward, we’re calling it Advanced BI Analytics. We’ll try to not call

  Ever feel like managing webinar content is a never-ending battle? We’ve all been there. Well, what if there was a way to make it easy? Curious? Keep reading the next 2-minute story !Webinars are more than just videos—they’re experiences. But how do you turn hours of content into bite-sized, engaging pieces your audience actually wants to consume? That’s where New GenAI features make your content engaging in just 3 clicks !Excited already ? Click Here to get started. Here’s how it works: Instant AI-Generated SummaryImagine this: your entire webinar, summarized in seconds. No effort, no hassle—just a polished, ready-to-share recap.       Smart Chapter Breakdown & Custom EditingNow picture your webinar auto-divided into neat chapters with smart titles. Even better, you can edit, merge, or re-title chapters with just a few clicks for a fully customized experience.     Effortless HTML EmbeddingAnd when you’re ready to share, simply copy and pas

In today’s data-driven landscape, having the right metrics at your fingertips is essential for making timely decisions and optimizing operations. The new CRM Sync Dashboard feature in Marketo offers invaluable insights for B2B companies seeking to streamline data flows between Salesforce CRM and Marketo Engage. Here's a look at how this feature can make a tangible impact, who benefits from it, and how it aligns with future innovations. Core Value: Real-Time Sync Health for IT Admins For IT admins, real-time visibility into sync performance is invaluable. As a Marketo IT Admin, you want to track the sync backlog and throughput metrics to respond swiftly to issues and optimize data management during peak CRM updates. This feature was designed specifically to meet this need.  Key Features of CRM Sync DashboardSync Backlog Trend:This feature provides a visual overview of changes in sync backlogs over a five-day period. Each 4-hour interval is displayed on a graph, makin

Marketing is hard. Trying to figure out the right time of day to communicate with your customers, the frequency, the words used, whether to let the intern use your brand to attempt viral TikToks. But harder yet, how do you market to marketers? The ones who have seen it all? Is there a special mixture of ingredients that helps get through to this even tougher crowd? Two parts fun facts, three parts superlatives, a healthy dose of exclamation points, and it’s baby, you got a stew going?   No. You just level with them.   That said, our last email editor was...a bit long in the tooth. Trust me, I know, having personally written their help docs a good four years before any of us had to put on a mask to enter a grocery store. But that was then. This, as they say, is now. And now, we have a pretty darn cool email designer.   But is email still relevant?   In late 2024, research and consulting firm eMarketer published an article detailing how often email is used. In the Uni

CRM Synch Stats Dashboard   I’m happy to share a long-anticipated feature that be made available to our valued customer who use our Native Marketo CRM Synch Connector. It’s a new dashboard that provides key statistics on CRM synch data over a period of time.   Key Features This dashboard provides a host of key data points to Admins as noted below: See hourly synch volumes of all objects over the last hour. Details on the actual count of objects in the backlog with estimated backlog processing time. View the backlog the status and see which objects synch volume is normal or growing. Timestamp as to when the volume was established, and when the next fetch time will be. Ability to manually refresh the data to provide the most up to date view.         The Backlog Trend tab provides a graphical view of the synch volumes over the last 5 days.   Every object that is enabled for CRM Synch can be tracked within this dashboard. Backlog data is updated every

  Important Notes: Two Flavors of Express: Users with access to an Enterprise license will see their allotted entitlement inside Marketo. Others need not fret. Quick Actions like resize and crop are still available. Access to Adobe Express requires IMS Migration: To access the new editor, your Marketo Engage instance needs to be migrated to Adobe IMS (Identity Management System). Edit via the New Email Editor and Design Studio Old Editor is still available:  The legacy image editor will still be available for use.  These features went live on Feb 14th, 2025. Feedback Survey form: Open until March 1, 2025.   Hello Nation,   I am extremely excited to announce that you will soon be able to edit your images inside Design Studio using Adobe Express through releases in Marketo Engage and Adobe Journey Optimizer B2B Edition.    The integration provides the following key benefits: Faster turnaround times for quick image changes or the creat

Hello Interactive Webinars Maybe you have heard about it, or you saw an announcement, but you just didn’t have time the check it out. Whether you run many webinars or have never run any before, don’t ignore this new addition to Marketo Engage.  All Marketo Engage instances have this capability for at least 12 events with up to 500 participants! What is truly unique about Interactive Webinars (IW) is that it is built into Marketo and does not require integration setup, seamless access to interactions like questions and answers, surveys, polls, downloads, and participation. The native integration with Adobe Connect manages event creation, scheduling, registrations without the need to call webhooks, build in wait steps, and plucking data from custom objects. Let’s jump in and explore a little more.   What Are My License Details? No matter what license you have, you have at least 12 events with up to 500 participants and 6GB of storage, which resets on the anniversary date of yo

I’m happy to announce a that the current Native Marketo <-> SFDC CRM connector has a new update to the background synch which is now built on a modernized tech stack and will be available very soon.   What’s Changing Although the core functionality remains basically the same, this new version offers greater efficiencies in terms of speed and increased reliability. This version applies to the incremental ongoing background synch and not the initial bootstrap synch which is performed when customers initially setup and run the integration for the first time.   All standard entities like Lead, Contact, Account, Campaign Opportunity will be supported with this version. Other Salesforce entities like Custom Objects, Tasks, PMCF, Events and Activities are soon to follow in another up-and-coming release. Benefit As we know, bulk updates using Trigger Campaign Flow Steps have been a constant challenge triggering Salesforce platform errors like Lock Rows and CPU Timeout errors. W

Overview   This Dashboard will provide a view into a customer’s overall average weekly Activity Usage over a 52-week time period. Daily Activity data is aggregated into weekly buckets and presented in an easy to ready bar chart. A custom date range selection will be added in future releases.       It will also provide the ability to hover over a specific week and display a popup text to show the actual count of Activities that specific week.         Average weekly Activities are a good indicator of how much marketing that is being performed as it represents Activity Types which are counted on actions taken against a Marketing Event. Some examples are when a Lead opens an email or clicks on a landing page link or enters data in a Form. There are other Activity Types that are generated systematically for example when a Trigger Campaign is executed with a flow step to send a Lead to a CRM.   Benefit   Having a view into Activity counts i

Product Roadmap Q4 2024 Summary I would like to share with the community some highlights of what innovations are in Q4 2024 Roadmap, and up next in the Q1 2025 Roadmap for Adobe Marketo Engage. The main themes are AI Powered functionality, as well as Content and Journeys.   Whats Part of the Q4 Roadmap In-App CRM Sync Stats for Existing CRM Connector Improved CRM Sync User Experience​ with key data stats View synch stats and through-put rates - Customers will now be able to view their CRM sync stats and throughput rates average thresholds in App as a self-service UI​ Increase Visibility - Creates an improved user experience and increased customer satisfaction by providing this level of visibility instead of contacting support​ Notifications - Provides notifications to users when throughput exceeds average thresholds Scale and Reliability - Improved scale and reliability by enabling cloud-based, incremental CRM sync for customers&n

Adobe was just named a Leader in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. What is a B2B Revenue Marketing Platform? Why does it matter?   These two quotes from the Forrester report provide the first clues as to what Adobe’s B2B Revenue Marketing Platform includes:   “Adobe’s vision is compelling: it aims to converge ABM and marketing automation capabilities, inbound and outbound channel orchestration, and CDP capabilities in a next-generation revenue marketing platform.”   “Adobe offers a tightly integrated solution with a bold vision for buying groups.”   So, in our view, key ingredients here are customer data, person and account prioritization, journey orchestration, personalized cross-channel engagement, performance measurement, and buying groups. These all represent investments Adobe has been making (and continues to make) to provide our customers with a powerful, integrated, best-in-class solution for B2B marketing and go-to-market; ultima

  Why Chat for B2B? As you know well, your B2B buyers love to self-serve before engaging with your sales team, which continues to make your website one of the most critical demand-generation tools you have. But even with personalized, dynamic, and compelling content, web visitors can easily lose interest or get distracted and bounce from your site. Even if they stick around long enough to find the content they want or fill out a form, it may be several days before they hear from a sales rep (and even longer to coordinate an actual meeting). This process is riddled with potential drop-off points and doesn’t help sales and marketing capitalize on their website traffic, especially when using separate 3rd party chat tools with slow, disconnected data. Why Adobe Dynamic Chat? Adobe Dynamic Chat is an end-to-end conversational marketing solution built-in to Marketo Engage and powered by Adobe Sensei GenAI. It allows marketers and sellers to engage in conversations with customers togeth

      Adobe Dynamic Chat is the new conversational channel for Marketo Engage that enables businesses to design and deliver personalized contextual conversations to every web visitor. Since its first launch in Feb 2022, we have received tremendous traction and a lot of feedback on how businesses would like to leverage this more and make it an integral part of their overall marketing strategy.   We are super excited to announce many exciting capabilities that will help you drive even more engagement and pipeline! Following are some highlights that have been introduced:   Live Chat Conversations Offer your qualified web visitors to connect with your sales representatives through chat.     Conversational Flows Probably not every action has to lead to a conversation but every action has to lead to more engagement. With Conversational Flows you achieve exactly that. Design a conversation flow and trigger the flow to any visitor on a specific action (for exam

We are reaching out to notify customers about an important update regarding Adobe Marketo Engage’s Real-Time Personalization capabilities. These updates are aimed at accommodating the latest jQuery versions for future support. This change has been initiated due to the security vulnerabilities and outdated status of previously supported jQuery versions, some of which are over a decade old now.   Please share the information below with members of your team who manage Real-Time Personalization for  Adobe Marketo Engage.   What is changing? From October 26th 2023, rtp.js extends its support to jQuery 3.x versions. However, after the 2024R2 release, the default version of rtp.js will exclusively support jQuery versions 3.x and their corresponding jQueryUI versions. If customers haven’t specified preferred jQuery versions, it will default to loading 3.7.0 and jQueryUI 1.13.2.   Why is this change being made? The older jQuery versions raise security concerns, exhibit l

Good Morning Everyone! We are reaching out to notify customers about an announcement that impacts Marketo’s Launchpoint Integration service with Cisco Webex.   Adobe Marketo Engage, along with Cisco Webex, is thrilled to announce the launch of Marketo’s latest Launchpoint Integration with Cisco’s Webex Webinars. This latest integration shall be made available to all the customers of Adobe Marketo Engage on 1st November 2023.   Cisco had earlier retired its Webex Events product on March 31, 2023 and provided extension for its support for Adobe Marketo Engage customers till December 31, 2023. This extension shall continue to be in place till December 31, 2023.   With the launch of the latest Launchpoint Integration with Cisco’s Webex Webinars, both the Launchpoint integrations: Cisco’s Webex Webinars (latest) and Cisco’s Webex Events (former) will be supported between 1st November 2023 and 31st December 2023. This will allow Adobe Marketo Engage customers to transition all

The Marketo Engage team is thrilled to announce our latest feature – Engagement Map.   The value of Engagement Map lies in the ability to build out reusable campaigns aided by intuitive visualization. It brings in a layer of simplicity in a sophisticated tool. Engagement Map is the visualization of the power that Marketo Engage has brought to our customers for years!     Here are some high value use cases that you can achieve with Engagement Map: Easily manage and validate interconnected campaigns with visualization Increase operational efficiency with enhanced error handling and troubleshooting Accelerate time to value by quickly onboarding new users Improve alignment across key stakeholders with intuitive visuals that provide insight into complex campaigns   Engagement Map helps marketers at all levels     How it works   Engagement Map will be available to all users with access to Smart Campaigns in their current Marketo Engage instances on Aug

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Support boolean field types Now you can sync and capture boolean data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. When you select a boolean field type, you will see responses Yes or No are auto-populated and the same will be shown to the visitor through the chatbot.     Submit button for info capture card Customer feedback we received - "When entering data in the chatbot as an end user, it’s not clear you need to press “enter” to submit". Makes sense right? So we added submit button to info capture card   Dialogue used by list As you might already know you can retarget or run operational campaigns based on visitor engagement with dialogues using the new set of Dynamic Chat triggers and filters in Adobe Marketo Engage. If you have

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Chat Transcript  As you may already know, all lead engagement with the chatbot is captured as an activity against the lead in Marketo Engage. Now you can see how the conversation went with the chatbot transcript. A new attribute "Chat Transcript" is added "Engaged with Dialogue" activity type which captures the URL of the conversation transcript.   Once you open the URL, you can see the conversation between the person and the chatbot.   You can view the conversations either in the chatbot window or in plain text format, along with dialogue and time details on the right.   Support Integer and float field types Now you can sync and capture Integer and float data type fields into Dynamic Chat from Marketo. In the map-to-response option, you can see the data types along with the field names. You can use these attributes

  We are excited to announce some important updates released to Dynamic Chat this month that we think you’ll find useful.   Roles and Permissions  Now manage access to your Dynamic Chat users with new roles and permissions functionality. Now you can create your own product profile and add different combinations of permissions to manage access to users.   Also from now on we can create the following 3 default product profiles with respective permissions: - Marketing Admin - Marketing user- Calendar Agent   Globalization of static content Most of you already know that you can create dialogues for non-English visitors, but we heard feedback from you that this serves the majority of the need but there is system-specific content that still shows up only in English.  we have implemented a language selection feature at the dialogue level and system-specific text will be automatically translated into the respective language for a  v

The Design Studio Assets delivered in the New Experience as a part of Jan 2023 release are:   Snippet List View:   From Jan 2023 release, Marketo Customers would be able to get a glimpse of Marketo’s next generation experience for Snippet list view. Marketers will be able to discover Snippet list view with a brand new experience to enhance usability through uncluttered view as well as perform bulk actions on multiple snippet assets. A toggle switch placed at the bottom of the screen will help with the transition from old experience to the new experience and vice-versa in order to avoid losing context and help retain the changes. Users will be able to obtain a comprehensive view of all the snippets, perform quick actions and use filters to shortlist relevant snippets based on name, status and archival state.     Landing Page Template List View:   From Jan 2023 release, Marketo Customers would be able to get a glimpse of Marketo’s next generation experience for La

We know many of you have been anxiously awaiting the return of drag-and-drop to the Marketo Engage tree in the next-generation user experience. We are happy to announce that, as of Friday, March 19, it is back for moving assets within the tree!   We appreciate your feedback and patience as we prioritized ways of moving assets in the tree that are accessible for all customers (move modals), but we worked diligently to get this popular feature back as soon as possible.   You may be wondering “what about the iconography?” Well, a new set of icons and status badges are being released in the next few weeks based on user feedback and extensive testing to improve readability and design.   Beginning March 19, we will also begin rolling out improved tree performance, such as faster load times, to all customers. Please continue to provide feedback via the Give Feedback button in the next-generation experience. For bugs or assistance with the product, please file a ticket with Supp