Drift Chat and Marketo Cookie Hi All,
Here is the scenario:
In Drift, we have 83,690 contacts, but 76,452 are identified as having a Marketo cookie, and their email being known. Changing filters to known name reduces this pool to 22,481 contacts. This, however, is the number of known contacts we have in Drift. We’re looking to identify the unknown site visitors in Drift using Marketo cookies.
Drift populates the names or email addresses of cookied visitors, and if they are not known they will just be shown as “Site Visitor” instead. Since the number of known contacts in Drift is less than a fourth of our total known contacts in Marketo (over 400k), we’re speculating that there are a great number of site visitors who should be getting identified by their Marketo cookie through the Drift <-> Marketo integration but are not.
Is this a Marketo issue or Drift issue?
How drift is supposed to work?
How Drift gets data from Marketo?
TIA
