AI Assistant & Audience Management in Adobe Experience Platform
Not too long ago, I saw an ask that got me curious. The ask was to reduce the number of streaming segments the group had created. As you may know, I help with our own implementation of Adobe Experience Platform. I wanted to dive in and see what was going on.
General architectural pattern
First, we must understand something that applies all over any system. In any system that has a shared environment across groups, it presents a challenge. The more an environment is shared, the more standardization, governance and shared resources you must incorporate into your environment. The more environments are split up and isolated, the less need of these you have, but you introduce the possibility of each having done things vastly differently ways, re-inventing the wheel (e.g. 20 different definitions of revenue, 20 different definitions of an audience or an abandon cart journey) and have more difficulty in sharing across the groups (e.g. preventing overcommuni
