Marketo

  This post is geared towards Marketo Measure (fka Bizible) customers who have mapped their Channels and now need to audit the output of their Channel mapping decisions. What does that mean exactly you might be asking? Well, when we set up our Channel mapping logic in the Marketo Measure account, we take our best stab at it but it’s very likely that we’ll need to make adjustments. For example, maybe now that we’re looking at the Channel data, we realize we want the Channels to be more granular or maybe we realize we forgot about certain UTM parameters that need to be added to our logic.    Pretty much all Marketo Measure customers go through this Channel mapping fine-tuning exercise so let’s break down the most efficient process for this.    Please note that these guidelines are based on having the SFDC Package version 6.15 or higher installed. That said, if you are on an older version or a Dynamics CRM user — let me know in the comments and I’ll help adapt the

I found out recently that a different team has been using the View in a webpage (VAWP) links for a website archive. The emails are "alerts" to a specific audience and the website archive is behind a secure login. We are required to keep a rolling 2 years of "alerts" in the archive. I found out we were doing this because now emails from 2019 (and one from 2020) are giving 404 errors.   I assume that utilizing this link isn't a best practice since from my own testing the VAWP links are dynamic. Of course Marketo only shows 6 months in the audit trail otherwise I was going to look up the emails to see if a draft had been created and approved over the previous version. In the archive one email from Jan 2020 has a broken link, and that campaign has an approved email with a draft.   I have two questions: 1) should we stop using the VAWP link and 2) any recommendations for storing emails in an archive other than PDF?  

Hi,  Just wondered if anyone has any suggestions for a traffic cop that goes beyond setting individual limits (ie Admin > Communications Limit). Where I have multiple nurtures running via triggers (based on fields in SF)  I want to have a safety net that would pause and alert me if a campaign was about to send say 2000 emails in one day.  Any suggestions? Can this be done on a system level in the same way you would set communication limits in Admin, or on an individual campaign level.   Thanks!  

Hi all - can anyone tell me the permission I need to give a role/user so that they can create folders in Marketing Activities, Design Studio and Database? I want to limit the ability to delete an asset, but allow them to create folders as needed.  Thank you!

Hello, Where can I find the munchkin tracking id in our Marketo Instance? I've been sent this article https://developers.marketo.com/javascript-api/lead-tracking/#embedding_the_code which states "Your Marketo instance automatically provides preconfigured tracking code snippets to embed code on your external pages", but the article doesn't say in where in your Marketo instance.   Thanks in advance.

Hello, I'd like to create a welcome series of emails for new customers. However, I want the stream to change based on what they click in the welcome email.   EG. Email 1 is the welcome email with 3 choices click on A, click on B, click on C (same email for everyone) Email 2.1 - if click on A in email 1, only get email 2.1 A Email 2.2 - if click on B in email 1, only get email 2.2 B Email 3.3 - email C  etc.   I've seen documentation on a simple welcome email journey - eg. email 1, email 2, email 3 I've also seen documentation on streams, but this seems like it would move people between the different streams based on their lead scores? Lead scoring is not something I'm interested in for the welcome series    Can someone please explain how I can create an email series based on what people click in the first email?   Thank you.

Hi Team,   On website forms, we have added background form submission code to submit data to Marketo. once someone fills the forms also we are tracking utm parameters, same time we want to send notification to internal team with forms fills data also tracking UTM parameters. User fills data and UTM parameters get captured properly within Marketo but when we set smart campaign to send notification to internal team we created email template with token of forms fields added within email to send dynamic data but its pulls the previous data and sent within notification. For. X user comes with UTM parameters like utm_source=XYZ, utm_campaign=123, utm_medium=ABC its stored within marketo and send in notification email but if next time UTM parameters values changes or UTM parameters are blank then it will not reflected within email notification its will pulled old UTM values from marketo and send in notification email which is wrong. Can you please suggest how we can achieve this so we ca

Hi there,   We don't use assignment rules in our SFDC and we have our lead settings to one default lead owner that will kick in when there is no lead owner.  The screenshot below:-   While using auto-assignment rules in the sync to SFDC flow step, I can see that the lead is successfully inserted in SFDC but on task creation step I am getting this error " Failed: no owner specified for lead id *******".    As i further see the sync step i see that there is no owner id being fetched during this sync process.    On checking with our SFDC admin nothing major has changed from the SFDC side that will impact any owner assignment. Please advise.    Thanks    

I'm having issues with implementing lightbox onto a page where another embedded Marketo form is placed. Basically it is same as https://nation.marketo.com/t5/Product-Discussions/Issues-submitting-embedded-Marketo-forms-on-website/m-p/302432#M170318. The thing is that the lightbox is intended to be added over existing pages where I can't change the embedded form code. The page is outside of Marketo LP. The error only seems to happen when another form is present so I suspect the multiple forms are the cause of the error message.   Since I tried various things over 8 hours and the original page does not exist anymore but if there are solutions to avoid this, would you share?   Some references I've looked at: https://nation.marketo.com/t5/Product-Discussions/Multiple-Forms-on-a-Page-Weird-behavior-when-some-labels-are/m-p/85090#M49459 https://nation.marketo.com/t5/Product-Discussions/How-to-use-same-form-on-page-twice-in-lightbox-and-embed/td-p/138283   Also, I thought

We’re trying to create leads with a date field that indicates when the remarketing nurture will start. We’re giving the SDRs 30 days to qualify the lead, but want them to be able to edit this date for individual leads if the process is taking longer.So, we want the field to initially be populated with Create Date + 30 days (or put differently, Today + 30). Salesforce does that easily using a formula, but the SDRs can’t edit a formula field. Anyone know of a way to do this in Marketo? We've thought of using different triggers for the nurture, but they all require too much effort from the SDRs - keeping their process as seamless as possible would be so lovely.Thanks!We’re trying to create leads with a date field that indicates when the remarketing nurture will start. We’re giving the SDRs 30 days to qualify the lead, but want them to be able to edit this date for individual leads if the process is taking longer. So, we want the field to initially be populated with Create Date + 30 days.

Howdy and Halp!   I'm hoping to find some help with a velocity script I am editing. I am just trying to hobble this together to meet a deadline. I am not a coder and just barely understand all that is happening in this script...just well enough to get into trouble. See below. 🙂   I have added a number of references to the field 'appointmentType'. The script is now producing an error:     This is the script I have in place:     #foreach ($appointmentItem in $appointment_cList) set( $todayCalObj = #$date.toCalendar($date.toDate("yyyy-MM-dd HH:mm",$date.get('yyyy-MM-dd #HH:mm'))) ) set( $nextAppt = $date.toCalendar($date.toDate("yyyy-MM-dd #HH:mm",${appointmentItem.appointmentDateTime})) ) set( $inFuture = ( #$nextAppt.getTimeInMillis() - $todayCalObj.getTimeInMillis() ) / #86400000 ) if ( $inFuture > 1 && $inFuture < 2 && #($appointmentItem.appointmentStatus != "Reschedule" || #$appointmentItem.appointmentStatus != "Cancelled"

Hey,   i have a problem and was wondering if anyone has come across this before or has any insight on how to fix it.   we have created new landing pages for our webinars, but they don't seem to be working with GTW. if I remove the Webinar id in the triggers it registers in GTW and sets reg status but when I add the webinar id in the trigger it sets the status to sent and the leads record doesn't go into GTW.   I've to try cloning the old template and testing it and that doesn't work ( i thought if I stripped it back I could find out what missing in the code, but doesn't seem to be working)

Hello community! First-time poster here! 😁    Wondering if anyone out there is successfully using real-time, machine-learning-driven personalization capabilities within their Marketo email/engagement programs? I would love to learn more about how you're implementing this, and the tools/platforms you're using.   I am familiar with Marketo's ContentAI feature (if you're using this, would still love to hear more), but am also interested in exploring 3rd party solutions that can be integrated with my organization's Marketo instance.   Thanks in advance. Anything helps!

Hi All! I am fairly familiar with a/b testing when it comes to utilizing it in an email program for a 1-time 1 email send. That process is straight forward. My confusion is coming from when I need to set up a/b testing for a series of several emails. The outline of the campaign/program is as follows: -this program is for an event we are running this quarter - this is not an engagement program, no streams, all emails are sent via flow steps in a smart campaign -we have 2 smart campaigns for two different audiences, within each smart campaign (not triggered but filtered), there are flow steps to send a series of emails to get people to register  -my content team is requesting we a/b test the subject lines for each email we are sending, I am reading about champion/challenger emails but I am not sure how to apply that to this scenario. It seems to make sense for ongoing campaigns, to eventually chose the winning subject line, but since we are only sending each email once, I'm not enti

Hello, While syncing(Entering user credentials and client id/secret key) Marketo with Microsoft dynamics I am facing below error . MunchkinId:274-xyz-XXX- Credentials are Invalid.  

We've noticed in the last couple of days that Chrome is flagging our ics file downloads as insecure:   We're getting this information form the Chrome help center:https://support.google.com/chrome/answer/6261569?p=mixed_content_downloads&visit_id=637414831076777406-3841747890&rd=1    These files are linked from our event confirmation emails and utilize the calendar file tokens within the event programs.   It's my understanding that Chrome are releasing updates to flag certain file types.  Is anyone else seeing this issue with their calendar files and know of a way around it or a way to resolve? The file is still functional if you select 'keep' but it doesn't look very professional to have your files flagged as a potential virus!   Thanks in advance for any advice.

Hi, I was looking out for an option to cease all email communications from Marketo for a day (eg- On a global holiday) and then restoring the communication limits to normal again,  by setting the communication limits to "0" per day and then going back after a day and changing it to my regular limits. I am assuming it will stop all my emails going out for that particular day ,when my communication limit is set to "0".   Has any one tried it before, does it has any underline impact?   Thanks, Harvinder Kaur    

Hi Guys,   Does anyone use Slido? If so, have you integrated Slido with Marketo for automated lead data capture? Keen to know how that went and whats were the pros and cons?   Thank you, Vibha

Is it possible to  work  in Marketo without a CRM?

Hi  Wish you a very happy and fulfilling 2021. I have a question and will appreciate if anyone can help us. We have received URLs to be added in our Email and they contain accordion parameters. Our website Landing page is coded with accordion. How can we use in our email so that it will give us the expected results. Please find below the URL that we are trying out to add in our CTA button. australiansuper.com/tools-and-advice/events-and-seminars?t=1&accordion=8&card=0 Also, please suggest if there is another way to achieve the same results.   Kind Regards, Vidhi

I am trying to get all of the leads and their activities associated with a particular attribute for BI reporting purposes. To do this, I am using the activities bulk export.    As shown in the screenshot below, there are different attributes that have the same PrimaryValueAtributeID. Is this expected behavior? If so, how can I uniquely identify a single attribute?   A Marketo engineer said I can use 'Attribute TypeID' but I cannot find this anywhere in the documentation.    For context, I am using the Marketo python package, which I understand is maintained by Marketo developers: github.com/jepcastelein/marketo-rest-python    Thanks!  

Has anyone had experience with long emails getting clipped just before the unsubscribe link in Gmail? We don't have this issue in Outlook or other email clients. Please see the screenshot of the clipped image and the unclipped image. Thanks!

In order make a video accessible, we would like to upload an SRT file with the MP4 video file. Is this possible on a landing page? Or are there other ways to add closed captions to a video housed within Marketo? We are unable to host the video on a public site (our own website, youtube, etc.) and would like to ensure accessibility.